Turn Your NIL into Profit!

The NILpreneur's Playbook: Teaching Student-Athletes How to Make Money Through Digital Products

Welcome to The NILpreneur's Playbook—your ultimate guide to earning $3,000 monthly and $40,000 yearly through your name, image, and likeness. This playbook is crafted specifically for student-athletes, empowering you to leverage digital products and maximize your earning potential.

Who is this for?

Athletes who:

Don’t want to promote other people's items

Don’t want to constantly search for their next deal

Want to take control of their finances and have the potential to make unlimited money

Prefer not to work with an agent or rely on traditional marketing methods to secure deals

Want to avoid promoting other products or services and following external directions

Who is Keonna Farmer and Champs and Success?

Keonna Farmer, former award winning, record breaking, wall of famer athlete, turned TEDx Speaker and Athletic Director, is the visionary behind Champs and Success. She is a renowned athlete's advisor, consultant, and manager dedicated to guiding athletes to their highest potential. 

With a rich background in sports and personal development, Keonna leverages her experience and expertise to provide comprehensive mentoring and strategic planning for student-athletes. 

Champs and Success, founded by Keonna, offers a unique blend of mentorship, mental health support, financial literacy education, leadership development and six-figure career exploration services, ensuring that student-athletes are equipped with the tools and knowledge they need to excel both on and off the field. 

Through her signature frameworks and personalized consulting and mentoring programs, Keonna Farmer empowers athletes to achieve remarkable success and make impactful strides in their careers and lives.

We provide legal services in every area of law practice since 1987

Real Estate

It is a long established fact that a reader will be distracted.

International Desk

It is a long established fact that a reader will be distracted.

Criminal Law

It is a long established fact that a reader will be distracted.

What You’ll Gain With The The NILpreneur's Playbook:

The Academy offers expert-led financial courses, practical strategies, engaging videos, and downloadable tools designed specifically for student-athletes to build credit, manage money wisely, avoid debt, and confidently prepare for life after sports.

Digital Product Mastery

Learn how to create and market digital products that resonate with your audience. Whether it's e-books, online courses, or exclusive content, discover the secrets to making products that sell.

Monetization Strategies

Reveal proven methods to boost your income. From understanding pricing strategies to maximizing sales funnels, you'll get the tools to ensure every product you create reaches its earning potential.

Personal Branding

Build a standout brand that attracts opportunities. Learn how to position yourself in the market, create a strong online presence, and engage with your fans in meaningful ways.

Marketing Tactics

Use social media and other platforms to increase your reach and sales. Discover the best practices for digital marketing, including content creation, SEO, and paid advertising.

Why The NILpreneur's Playbook?

  • Athlete-Centric: Our strategies are tailored specifically for student-athletes, understanding the unique challenges and opportunities in the NIL landscape.

  • Proven Results: Our techniques are designed to help you achieve significant earnings. We provide real-life case studies and testimonials from athletes who have successfully monetized their NIL.

  • Expert Guidance: Learn from industry pros who know the NIL game inside out. Our experts have years of experience in digital marketing, branding, and entrepreneurship.

  • Pre-Made Digital Products: We already have digital products created for you to begin selling already!


Inside the Playbook

Step-by-Step Guides

Detailed instructions on every aspect of creating and selling digital products. From ideation to execution, we've got you covered. We even have the digital products pre-made for you start!

Engaging Modules

Interactive content that’s easy to follow. Each module is designed to keep you engaged and ensure you grasp the concepts fully.

Exclusive Tools

Access to resources and templates to get started quickly. From pre-designed marketing templates to financial planning tools, you'll have everything you need at your fingertips.

Join the NILpreneur Community Today!

Explore essential topics including credit building, financial literacy, debt management, tax planning, and post-career preparation—equipping student-athletes with the knowledge to make smart, confident financial decisions.

Transform Your Future

Start your journey to financial freedom. Learn how to leverage your NIL to achieve substantial earnings while balancing your athletic commitments.

Network with Peers

Connect with other student-athletes on the same journey. Share insights, collaborate on projects, and support each other's growth.

Continuous Learning

Get access to updated content and new strategies. As the NIL scene evolves, so will your playbook, ensuring you stay ahead of the curve.

About Us

Champs and Success empowers student-athletes through mentorship, financial literacy, NIL education, and career development, providing the tools, guidance, and confidence needed to excel in sports, school, and life.

Contact Us

Get in touch with us for inquiries, support, or more details. Our team is ready to assist you.

Copyright © 2026. Farmer Enterprises. All rights reserved.