Turn Your NIL into Profit!
Welcome to The NILpreneur's Playbook—your ultimate guide to earning $3,000 monthly and $40,000 yearly through your name, image, and likeness. This playbook is crafted specifically for student-athletes, empowering you to leverage digital products and maximize your earning potential.
Keonna Farmer, former award winning, record breaking, wall of famer athlete, turned TEDx Speaker and Athletic Director, is the visionary behind Champs and Success. She is a renowned athlete's advisor, consultant, and manager dedicated to guiding athletes to their highest potential.
With a rich background in sports and personal development, Keonna leverages her experience and expertise to provide comprehensive mentoring and strategic planning for student-athletes.
Champs and Success, founded by Keonna, offers a unique blend of mentorship, mental health support, financial literacy education, leadership development and six-figure career exploration services, ensuring that student-athletes are equipped with the tools and knowledge they need to excel both on and off the field.
Through her signature frameworks and personalized consulting and mentoring programs, Keonna Farmer empowers athletes to achieve remarkable success and make impactful strides in their careers and lives.



It is a long established fact that a reader will be distracted.

It is a long established fact that a reader will be distracted.

It is a long established fact that a reader will be distracted.
What You’ll Gain With The The NILpreneur's Playbook:
Reveal proven methods to boost your income. From understanding pricing strategies to maximizing sales funnels, you'll get the tools to ensure every product you create reaches its earning potential.
Why The NILpreneur's Playbook?
Athlete-Centric: Our strategies are tailored specifically for student-athletes, understanding the unique challenges and opportunities in the NIL landscape.
Proven Results: Our techniques are designed to help you achieve significant earnings. We provide real-life case studies and testimonials from athletes who have successfully monetized their NIL.
Expert Guidance: Learn from industry pros who know the NIL game inside out. Our experts have years of experience in digital marketing, branding, and entrepreneurship.
Pre-Made Digital Products: We already have digital products created for you to begin selling already!
Detailed instructions on every aspect of creating and selling digital products. From ideation to execution, we've got you covered. We even have the digital products pre-made for you start!
Engaging Modules
Interactive content that’s easy to follow. Each module is designed to keep you engaged and ensure you grasp the concepts fully.
Exclusive Tools
Access to resources and templates to get started quickly. From pre-designed marketing templates to financial planning tools, you'll have everything you need at your fingertips.
Champs and Success empowers student-athletes through mentorship, financial literacy, NIL education, and career development, providing the tools, guidance, and confidence needed to excel in sports, school, and life.
Get in touch with us for inquiries, support, or more details. Our team is ready to assist you.
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