Fill Your Facility, and Keep It Full
Imagine a Steady Stream of The Exact Clients You Want, On Demand
Here’s What That Looks Like For Your Nursing Home
If you’re running a nursing home, chances are you know two things:
You know exactly who your ideal clients are.
You know exactly where they are, and how far their loved ones will travel to reach you.
Once you know those things, we can get started.
Because we take that info and use it to create a campaign that we already know will work.
It’s called your Resident Acquisition System.
And it’s like having a faucet you can turn on and off to find new clients on demand.
Let Me Draw You A Quick Picture
Let’s say somebody in your chosen area searches for “nursing home” or “retirement community” or any other phrase that indicates interest.
Our unique technology allows us to resolve that person’s identity, even if we (or you) have never interacted with this person before.
Resolving their identity means we get their primary email address, their location, their address…
… and their likelihood to invest in a facility like yours.
And let’s be honest - that alone is pretty powerful, isn’t it?
Well, from there it gets really exciting.
Because our Resident Acquisition System goes after those people in two ways.
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Phase 1 Is Email
Email is still the biggest bang for your buck possible in the business world.
Statistics show that every dollar you spend on email marketing generates $44 in profit.
And that’s the average. And we’re a little better than “average”.
So as soon as we resolve the ID on that person and we have their primary email, our system triggers an email campaign for that person.
We’ll show them exactly how great your facility is, why it’s a perfect fit for Mom or Dad or grandma…
… and we’ll do a great job about urging them to get in touch and book a call.
Think about that for a second - imagine you just Googled something, and then within the next ten minutes you get an email offering you a perfect solution for what you just Googled…
… and then you get 6 or 7 other emails over the next 2 or 3 weeks highlighting other great benefits about it.
Chances are you’re going to wind up investing in that specific solution.
So that’s what happens.
But that’s just Phase 1.
Let Me Tell You About Phase 2
In Phase 2 (which actually happens at the same time), we take that identity data and use it to target these people with online ads.
The data is so powerful it means we’re going after only the prospects with the highest intent.
And that means our results are about 80% less expensive than regular digital campaigns.
And It Doesn’t Stop There
Because we’re also going to remarket to the people who clicked ads and opened emails, but didn’t book a tour with you.
It’s almost like fishing with a dragnet. We don’t miss anybody.
If they’re interested, and they’re in your area, we’ll get you in front of them with a great offer they can’t help but bite on.
If you could book unlimited tours of your facility for 70% less than you’re currently paying per tour, how many would you book?
But What Happens Next?
We both know that getting tours booked is only part of the puzzle.
Once they’ve done the tour, you still need to get them across the goal line.
And that’s why we have our Tour to Close follow up system.
Imagine that as soon as somebody tours your facility, they go into an automated system that follows up with them by email and direct mail… and everything looks like it comes directly from your caring team?
Let’s Get Busy
Filling your Beds Today!
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