When done right, SEO can boost online presence and drive organic traffic in many ways. For one, it allows search engines, bots, crawlers, and spiders—the hunters of cyberspace—to find your website and show it to someone who searches for your specific product or service.

In addition to making your website more visible, SEO rewards businesses at a higher rate than traditional forms of offline advertising. This is because you can reach your target audience without interrupting their experience with advertisements or commercials. With SEO, you win half the battle before it even starts.