Last Updated: January 9th, 2026

This Privacy Policy describes how personal information is collected, used, stored, shared, and protected when you visit or submit information through this website and related digital properties operated by Skidmark Marketing LLC (“Skidmark Marketing,” “we,” “us,” or “our”) on behalf of Parmer Lane Orthodontics PC (“Dental Practice,” “Provider,” or “Parmer Lane Orthodontics”).

This website is used to provide information about dental implant services and to allow individuals to request consultations, submit inquiries, and receive communications regarding dental implant treatment options.

By using this website or submitting your information, you consent to the data practices described in this Privacy Policy.

1. Parties and Roles

This website and associated lead-generation and messaging systems are operated by Skidmark Marketing LLC, a marketing and automation services provider, acting as a data processor and marketing service provider for Parmer Lane Orthodontics PC, the licensed dental provider.

Parmer Lane Orthodontics PC is the healthcare provider and the business responsible for patient care.

Skidmark Marketing LLC provides marketing, lead management, automation, and communication technology on behalf of the Dental Practice.

2. Information We Collect

When you visit this website or complete a form, we may collect the following types of information:

a. Information You Provide

Including but not limited to:

Name

Phone number

Email address

ZIP code or location

Information about your interest in dental implants

Appointment or consultation requests

Any information you voluntarily provide in forms, surveys, or communications

You may submit this information when you complete a quiz, request a consultation, book an appointment, or communicate with us.

b. Automatically Collected Information

When you use this website, we may automatically collect:

IP address

Browser type

Device type

Pages visited

Time spent on pages

Referring website or ad

Cookies, pixels, and tracking identifiers

This data is used for analytics, advertising optimization, security, and performance monitoring.

3. How We Use Your Information

Your information may be used for the following purposes:

To respond to inquiries and requests for dental implant consultations

To schedule, confirm, and manage dental appointments

To provide follow-up communications and reminders

To deliver customer support and service updates

To improve advertising, marketing, and website performance

To communicate offers, promotions, or educational information (if you opt in)

To comply with legal and regulatory requirements

We do not sell your personal data.

4. Text Messaging & SMS Communications

If you provide your phone number and give consent, you may receive SMS or MMS messages from Parmer Lane Orthodontics PC related to:

Dental implant inquiries

Appointment scheduling and reminders

Consultation follow-ups

Customer service and care coordination

Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP or get assistance by replying HELP.

SMS communications are delivered using systems managed by Skidmark Marketing LLC on behalf of Parmer Lane Orthodontics PC

5. HIPAA & Protected Health Information (PHI)

Skidmark Marketing LLC operates as a Business Associate of Parmer Lane Orthodontics PC and processes certain patient and lead information using HIPAA-compliant systems, including GoHighLevel’s HIPAA-enabled infrastructure. Parmer Lane Orthodontics PC is the Covered Entity responsible for patient care and clinical records.

Some of the information submitted through this website, forms, or messaging systems may constitute Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). This information is handled in accordance with HIPAA, applicable state privacy laws, and the Business Associate Agreement (BAA) in place between Skidmark Marketing LLC and Parmer Lane Orthodontics PC.

PHI may be used or disclosed solely for purposes of:

Patient communication

Appointment scheduling and reminders

Care coordination

Marketing and patient outreach as permitted by law

Operational and administrative support

All electronic PHI is stored, transmitted, and accessed using HIPAA-compliant platforms and security safeguards, including encryption, access controls, audit logging, and data isolation.

Skidmark Marketing LLC does not use or disclose PHI except as permitted by its contractual obligations with Parmer Lane Orthodontics PC and applicable law.

6. How Your Information Is Shared

Your data may be shared with:

Parmer Lane Orthodontics PC and its staff

Marketing, CRM, and communication service providers

SMS and email delivery providers

Analytics, hosting, and security vendors

Legal or regulatory authorities if required

All service providers are required to protect your data and use it only for authorized business purposes.

7. Advertising and Tracking Technologies

We may use:

Cookies

Facebook Pixel

Meta Conversions API

Google Analytics

Google Ads

Other tracking technologies

These tools help measure advertising performance and improve marketing. You may disable cookies in your browser or use ad-platform opt-out tools.

8. Data Retention

Your information is retained only as long as reasonably necessary to:

Provide services

Maintain records

Comply with legal obligations

Resolve disputes

Enforce agreements

You may request deletion of your data by contacting us.

9. Your Rights

Depending on your state of residence, you may have the right to:

Access your personal data

Request correction or deletion

Opt out of marketing communications

Request information about how your data is used

Requests may be submitted using the contact information below.

10. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your data from unauthorized access, misuse, or disclosure.

11. Third-Party Websites

This website may contain links to third-party websites. We are not responsible for their privacy practices.

12. Changes to This Policy

This policy may be updated periodically. Updates will be posted on this page with a revised “Last Updated” date.

13. Contact Information

For privacy-related questions or requests:

Parmer Lane Orthodontics PC

2121 W Parmer Lane Ste 111 Austin, TX 78727
512-793-9325

[email protected]

Last Updated: January 9th, 2026

This Privacy Policy describes how personal information is collected, used, stored, shared, and protected when you visit or submit information through this website and related digital properties operated by Skidmark Marketing LLC (“Skidmark Marketing,” “we,” “us,” or “our”) on behalf of Parmer Lane Orthodontics PC (“Dental Practice,” “Provider,” or “Parmer Lane Orthodontics”).

This website is used to provide information about dental implant services and to allow individuals to request consultations, submit inquiries, and receive communications regarding dental implant treatment options.

By using this website or submitting your information, you consent to the data practices described in this Privacy Policy.

1. Parties and Roles

This website and associated lead-generation and messaging systems are operated by Skidmark Marketing LLC, a marketing and automation services provider, acting as a data processor and marketing service provider for Parmer Lane Orthodontics PC, the licensed dental provider.

Parmer Lane Orthodontics PC is the healthcare provider and the business responsible for patient care.

Skidmark Marketing LLC provides marketing, lead management, automation, and communication technology on behalf of the Dental Practice.

2. Information We Collect

When you visit this website or complete a form, we may collect the following types of information:

a. Information You Provide

Including but not limited to:

Name

Phone number

Email address

ZIP code or location

Information about your interest in dental implants

Appointment or consultation requests

Any information you voluntarily provide in forms, surveys, or communications

You may submit this information when you complete a quiz, request a consultation, book an appointment, or communicate with us.

b. Automatically Collected Information

When you use this website, we may automatically collect:

IP address

Browser type

Device type

Pages visited

Time spent on pages

Referring website or ad

Cookies, pixels, and tracking identifiers

This data is used for analytics, advertising optimization, security, and performance monitoring.

3. How We Use Your Information

Your information may be used for the following purposes:

To respond to inquiries and requests for dental implant consultations

To schedule, confirm, and manage dental appointments

To provide follow-up communications and reminders

To deliver customer support and service updates

To improve advertising, marketing, and website performance

To communicate offers, promotions, or educational information (if you opt in)

To comply with legal and regulatory requirements

We do not sell your personal data.

4. Text Messaging & SMS Communications

If you provide your phone number and give consent, you may receive SMS or MMS messages from Parmer Lane Orthodontics PC related to:

Dental implant inquiries

Appointment scheduling and reminders

Consultation follow-ups

Customer service and care coordination

Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP or get assistance by replying HELP.

SMS communications are delivered using systems managed by Skidmark Marketing LLC on behalf of Parmer Lane Orthodontics PC

5. HIPAA & Protected Health Information (PHI)

Skidmark Marketing LLC operates as a Business Associate of Parmer Lane Orthodontics PC and processes certain patient and lead information using HIPAA-compliant systems, including GoHighLevel’s HIPAA-enabled infrastructure. Parmer Lane Orthodontics PC is the Covered Entity responsible for patient care and clinical records.

Some of the information submitted through this website, forms, or messaging systems may constitute Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). This information is handled in accordance with HIPAA, applicable state privacy laws, and the Business Associate Agreement (BAA) in place between Skidmark Marketing LLC and Parmer Lane Orthodontics PC.

PHI may be used or disclosed solely for purposes of:

Patient communication

Appointment scheduling and reminders

Care coordination

Marketing and patient outreach as permitted by law

Operational and administrative support

All electronic PHI is stored, transmitted, and accessed using HIPAA-compliant platforms and security safeguards, including encryption, access controls, audit logging, and data isolation.

Skidmark Marketing LLC does not use or disclose PHI except as permitted by its contractual obligations with Parmer Lane Orthodontics PC and applicable law.

6. How Your Information Is Shared

Your data may be shared with:

Parmer Lane Orthodontics PC and its staff

Marketing, CRM, and communication service providers

SMS and email delivery providers

Analytics, hosting, and security vendors

Legal or regulatory authorities if required

All service providers are required to protect your data and use it only for authorized business purposes.

7. Advertising and Tracking Technologies

We may use:

Cookies

Facebook Pixel

Meta Conversions API

Google Analytics

Google Ads

Other tracking technologies

These tools help measure advertising performance and improve marketing. You may disable cookies in your browser or use ad-platform opt-out tools.

8. Data Retention

Your information is retained only as long as reasonably necessary to:

Provide services

Maintain records

Comply with legal obligations

Resolve disputes

Enforce agreements

You may request deletion of your data by contacting us.

9. Your Rights

Depending on your state of residence, you may have the right to:

Access your personal data

Request correction or deletion

Opt out of marketing communications

Request information about how your data is used

Requests may be submitted using the contact information below.

10. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your data from unauthorized access, misuse, or disclosure.

11. Third-Party Websites

This website may contain links to third-party websites. We are not responsible for their privacy practices.

12. Changes to This Policy

This policy may be updated periodically. Updates will be posted on this page with a revised “Last Updated” date.

13. Contact Information

For privacy-related questions or requests:

Parmer Lane Orthodontics PC

2121 W Parmer Lane Ste 111 Austin, TX 78727
512-793-9325

[email protected]