Last Updated: January 9th, 2026

These Terms of Service (“Terms”) govern your use of this website, its forms, messaging systems, and related digital services operated by Skidmark Marketing LLC on behalf of Parmer Lane Orthodontics PC. By accessing this website or submitting information, you agree to these Terms.

1. Parties and Roles

This website and its associated marketing, lead management, scheduling, and messaging systems are operated by Skidmark Marketing LLC (“Skidmark Marketing,” “we,” “us,” or “our”) as a Business Associate and marketing services provider for Parmer Lane Orthodontics PC (“Dental Practice” or “Provider”), which is the licensed dental care provider.

2. Nature of the Service

This website is designed to:

Provide information about dental implant services

Allow users to request consultations

Facilitate appointment scheduling

Enable communication between patients and the Dental Practice

This website does not provide medical diagnosis, medical advice, or treatment. All dental services are provided exclusively by Parmer Lane Orthodontics PC.

3. User Responsibilities

By using this website, you agree:

To provide accurate and truthful information

To only submit information for yourself or someone you are legally authorized to represent

Not to misuse, interfere with, or attempt to disrupt the website, forms, or messaging systems

Not to submit false, abusive, or fraudulent inquiries

4. SMS & Communications

By submitting your phone number and opting in, you authorize Parmer Lane Orthodontics PC and its authorized service provider, Skidmark Marketing LLC, to contact you via:

SMS

MMS

Phone calls

Email

Messages may include:

Appointment confirmations

Reminders

Follow-ups

Information about dental implant services

Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP. For help, reply HELP.

5. HIPAA & Protected Health Information

Skidmark Marketing LLC operates as a Business Associate of Parmer Lane Orthodontics. Certain information you provide may constitute Protected Health Information (PHI) under HIPAA.

All PHI is processed using HIPAA-compliant systems, including GoHighLevel’s HIPAA-enabled infrastructure, and is used only for lawful purposes such as appointment management, communication, marketing, and care coordination.

Parmer Lane Orthodontics PC remains the Covered Entity responsible for medical care and clinical decisions.

6. No Guarantee of Medical Outcomes

All medical and dental services are provided by Parmer Lane Orthodontics PC. Skidmark Marketing LLC does not guarantee:

Medical outcomes

Treatment results

Eligibility for dental implants

Insurance coverage

Clinical suitability

All treatment decisions are made solely by licensed dental professionals.

7. Intellectual Property

All website content, branding, copy, software, and systems are owned by or licensed to Skidmark Marketing LLC and/or Parmer Lane Orthodontics PC and may not be copied, reused, or distributed without permission.

8. Limitation of Liability

To the fullest extent permitted by law, Skidmark Marketing LLC and Parmer Lane Orthodontics PC shall not be liable for:

Website downtime

Lost messages

Delayed communications

Inaccurate form submissions

Advertising errors

Third-party service failures

You use this website at your own risk.

9. Indemnification

You agree to indemnify and hold harmless Skidmark Marketing LLC and Parmer Lane Orthodontics PC from any claims arising from your misuse of the website or violation of these Terms.

10. Third-Party Services

This website relies on third-party platforms including but not limited to:

GoHighLevel

SMS carriers

Analytics providers

Advertising platforms

We are not responsible for the actions or outages of third-party services.

11. Governing Law

These Terms are governed by the laws of the State of Texas, without regard to conflict of law principles.

12. Changes to These Terms

We may update these Terms at any time. Continued use of the website constitutes acceptance of the updated Terms.

13. Contact Information

For questions regarding these Terms:

Parmer Lane Orthodontics PC
2121 W Parmer Lane Ste 111 Austin, TX 78727

512-793-9325

[email protected]