Where Strategy Meets Success

Our team specializes in bridging the gap between creative storytelling and data-backed strategy. Whether you are a startup looking to make your mark or an established brand ready to scale, D&S provides the tools, the talent, and the transparency needed to win in today’s digital landscape.

Our Mission: To empower brands through innovative marketing solutions that deliver tangible ROI.

Our Approach: Data-first, human-centric, and results-obsessed.

MEET THE FOUNDER

Seth Ferrel

Seth Ferrel is the founder and driving force behind DS Marketing Group, a specialized agency dedicated to helping hardscapers and landscapers achieve sustainable growth through proven marketing strategies. With a clear vision for empowering local businesses, Seth has built DS Marketing Group on the principle of delivering measurable results that translate into high-quality leads, profitable projects, and long-term market dominance.

  • Founder of DS Marketing Group

  • Expert in hardscaper & landscaper growth

  • Focused on leads, jobs, and market dominance

Our Services

We engineer impact across the entire customer lifecycle, turning touchpoints into revenue. Experience the extraordinary growth that happens when data-driven strategy meets elite execution

At D&S Marketing Firm, we blend analytical strategy with bold experimentation to capture and keep the right audience. We are experts in full-funnel optimization and rigorous lead testing, ensuring every campaign is engineered to extend customer lifetime value and fuel sustainable sales growth.

Turn social platforms into bridges for authentic audience connections

D&S Marketing Firm operates at the intersection of analytical strategy and creative experimentation to capture and retain your ideal audience. We specialize in full-funnel optimization and rigorous lead testing, ensuring every campaign is engineered to maximize customer lifetime value and drive sustainable sales growth.

Measure with percision, minimize failure, maximize results

Our architecture suite serves as the foundational blueprint for brands ready to scale with intent. We move beyond surface-level advice to provide deep-tier analysis on market entry, budget optimization across diverse channels, and the psychological mapping of your ideal customer. Every recommendation is engineered to eliminate waste and accelerate your path to market leadership.

Engage your audience authentically through social media marketing

Our Mission

Fueling Growth for D&S Marketing Group

At DS Marketing Group, our mission is clear:

To help outdoor contractors build predictable, profitable businesses that last.

We bridge the gap between skilled craftsmanship and smart marketing—because doing great work isn’t enough if the right customers never see it.

By equipping hardscapers and landscapers with the right tools, proven strategies, and ongoing support, we make growth simple and sustainable. That way, you can focus on what you do best—creating stunning outdoor spaces—while we make sure your business gets the attention, leads, and revenue it deserves.

GoHighLevel

Purpose-driven solutions powered by 300M+ data insights.

1. Website and Funnel Development

GHL provides a high-performance drag-and-drop builder that replaces tools like ClickFunnels or Wix. You can create full-scale websites, high-converting sales funnels, and landing pages with ease. These pages are natively integrated with the CRM, meaning any information captured on a form is instantly synced to the lead profile and can trigger the automation workflows mentioned above.

2. Advanced Marketing Automations

Often referred to as "Workflows," this is arguably GHL's most powerful service. It allows you to build complex "if/then" sequences that automate repetitive tasks. For example, when a lead submits a form, GHL can automatically send a text message, wait two minutes, send an email, and then notify a sales rep. It handles multi-channel outreach, including SMS, Email, Ringless Voicemail, and even social media DMs (Facebook and Instagram).

3. CRM & Pipeline Management

At its core, GHL acts as a robust Customer Relationship Management (CRM) system. It centralizes all lead information, communication history, and notes into a single dashboard. The "Pipelines" feature allows you to visually track prospects as they move through various stages of your sales cycle—from initial inquiry to a closed deal. This ensures no lead is forgotten and provides a clear view of your projected revenue.

4. Integrated Appointment Schedulin

This service eliminates the need for third-party tools like Calendly. GHL allows you to create multiple calendars for different team members, specific services, or "round-robin" sales teams. It automatically detects time zones, syncs with Google or Outlook, and includes built-in automation to send text and email reminders. By keeping scheduling "in-house," the platform can track exactly which marketing campaign led to a booked appointment, giving you clear ROI data.

5. Advanced Reporting & Attribution

Beyond basic stats, GHL offers a deep Attribution & Reporting suite. It integrates directly with Google and Facebook Ads to show you exactly which ad campaign resulted in a phone call or a closed deal in your CRM. You can track call metrics (missed vs. answered), appointment "no-show" rates, and team member performance. For agencies, these reports can be white-labeled and automatically emailed to clients to prove ROI every month.

Frequently Asked Questions

How soon can I start seeing results?

Most clients start seeing leads within the first 1–2 weeks of launching their campaign. We move fast—and we set everything up for you.

Do I need to know anything about marketing?

Nope. We handle everything from website design to ad campaigns and automation. You just focus on closing the jobs—we’ll bring the leads.

Is this just for hardscapers?

We specialize in hardscaping and landscaping businesses, but we also help other outdoor contractors who want steady growth and better marketing systems.

Is there a contract?

We offer flexible monthly plans, but we do ask for a 3-month minimum to give the system time to work. Our goal is long-term growth, not quick fixes.

DS Marketing Group

helps landscaping and hardscaping businesses grow through proven digital strategies. From websites to lead gen, we build systems that get results.

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