What We Offer
Marketing solutions built for outdoor pros who want real results.
Custom Website Design
Your website should do more than look good — it should bring in work.
We build custom, mobile-friendly websites
that turn visitors into customers. Every site we create is optimized for SEO, loads fast, and includes built-in calls-to-action that drive conversions.
Key Features:
✔ Custom Design
✔ SEO-Optimized Pages
✔ Mobile-Friendly & Fast Loading
✔ Built to Convert Visitors to Leads
Local SEO
Want to be the first company homeowners find when they search for hardscaping or landscaping? That’s what we do.
We use local SEO strategies to help you rank on Google Maps and search results, making sure your business shows up when local homeowners are ready to buy.
What We Do:
✔ Google Business Profile Optimization
✔ On-Page SEO
✔ Local Keyword Targeting
✔ Monthly Reporting & Tracking
Facebook & Instagram Ads
Tired of slow seasons? Our targeted ad campaigns fill your calendar with high-quality leads.
We design, launch, and manage Facebook, Instagram, and Google Ads that reach local homeowners looking for your services — and drive them straight to your inbox or phone.
What’s Included:
✔ Ad Strategy & Creative
✔ Campaign Setup & Management
✔ Lead Tracking & Reporting
✔ Continuous Optimization
Automated Follow-Ups (CRM)
Don’t let leads slip through the cracks.
We set up automated follow-up systems that text, email, and nurture every lead — keeping your brand top of mind and helping you close more jobs.
Includes:
✔ Custom CRM Setup
✔ Automated Text & Email Follow-Up
✔ Lead Management Dashboard
✔ Notifications to Keep You on Top of Leads
Reputation Management
A steady flow of 5-star reviews is one of the best ways to win more jobs. We help you collect more reviews on Google, build trust with homeowners, and grow your online reputation.
You’ll Get:
✔ Automated Review Requests
✔ Monitoring of Reviews Across Platforms
✔ Alerts for New Reviews
✔ Strategies to Drive More Positive Feedback
Video & Content Creation
Your work deserves to be showcased.
We create content that highlights your craftsmanship — and drives interest from potential clients.
Services Available:
✔ Branded Photo Shoots
✔ Short-Form Video for Ads & Social
✔ Portfolio & Gallery Content
✔ Before/After Content
GoHighLevel
Purpose-driven solutions powered by 300M+ data insights.
1. Website and Funnel Development
GHL provides a high-performance drag-and-drop builder that replaces tools like ClickFunnels or Wix. You can create full-scale websites, high-converting sales funnels, and landing pages with ease. These pages are natively integrated with the CRM, meaning any information captured on a form is instantly synced to the lead profile and can trigger the automation workflows mentioned above.
2. Advanced Marketing Automations
Often referred to as "Workflows," this is arguably GHL's most powerful service. It allows you to build complex "if/then" sequences that automate repetitive tasks. For example, when a lead submits a form, GHL can automatically send a text message, wait two minutes, send an email, and then notify a sales rep. It handles multi-channel outreach, including SMS, Email, Ringless Voicemail, and even social media DMs (Facebook and Instagram).
3. CRM & Pipeline Management
At its core, GHL acts as a robust Customer Relationship Management (CRM) system. It centralizes all lead information, communication history, and notes into a single dashboard. The "Pipelines" feature allows you to visually track prospects as they move through various stages of your sales cycle—from initial inquiry to a closed deal. This ensures no lead is forgotten and provides a clear view of your projected revenue.
4. Integrated Appointment Schedulin
This service eliminates the need for third-party tools like Calendly. GHL allows you to create multiple calendars for different team members, specific services, or "round-robin" sales teams. It automatically detects time zones, syncs with Google or Outlook, and includes built-in automation to send text and email reminders. By keeping scheduling "in-house," the platform can track exactly which marketing campaign led to a booked appointment, giving you clear ROI data.
5. Advanced Reporting & Attribution
Beyond basic stats, GHL offers a deep Attribution & Reporting suite. It integrates directly with Google and Facebook Ads to show you exactly which ad campaign resulted in a phone call or a closed deal in your CRM. You can track call metrics (missed vs. answered), appointment "no-show" rates, and team member performance. For agencies, these reports can be white-labeled and automatically emailed to clients to prove ROI every month.
Frequently Asked Questions
How soon can I start seeing results?
Most clients start seeing leads within the first 1–2 weeks of launching their campaign. We move fast—and we set everything up for you.
Do I need to know anything about marketing?
Nope. We handle everything from website design to ad campaigns and automation. You just focus on closing the jobs—we’ll bring the leads.
Is this just for hardscapers?
We specialize in hardscaping and landscaping businesses, but we also help other outdoor contractors who want steady growth and better marketing systems.
Is there a contract?
We offer flexible monthly plans, but we do ask for a 3-month minimum to give the system time to work. Our goal is long-term growth, not quick fixes.
DS Marketing Group
helps landscaping and hardscaping businesses grow through proven digital strategies. From websites to lead gen, we build systems that get results.
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