How to Set Up a Testimonial-
Generation System in Your Business
NOVEMBER 30, 2021
Why gathering t5estimonials is powerful and how you can set up a system
that will automate the entire process.
As an experienced real estate agent, you likely have hundreds of past clients
who would say wonderful things about working with you. However, if you never
reach out to them and ask them if they would be willing to share their
experiences, you lose out on a powerful form of marketing. Asking for, receiving,
and marketing testimonials is not an easy process. It can be time-consuming—
especially if you’re not sure the right way to go about it. Here’s more information
on why testimonials are important, why many agents don’t effectively use them,
and why a testimonial-generation system is your best friend.
As an experienced real estate agent, you likely have hundreds of past clients
who would say wonderful things about working with you. However, if you never
reach out to them and ask them if they would be willing to share their
experiences, you lose out on a powerful form of marketing. Asking for, receiving,
and marketing testimonials is not an easy process. It can be time-consuming—
especially if you’re not sure the right way to go about it. Here’s more information
on why testimonials are important, why many agents don’t effectively use them,
and why a testimonial-generation system is your best friend.
Why Are Testimonials Important?
Why Are Testimonials Important?
Testimonials, like online reviews, are a powerful form of social proof. Social
proof is the phenomenon where people want to buy from or work with those who
they know have already done business with others they respect, look up to, or
are friends with. When they see proof that you have exceeded the expectations
of their peers, they will feel more comfortable giving you their business. Social
proof is so powerful that 85% of those in a recent survey stated they trust
reviews and testimonials as much as they trust recommendations from their
friends.
When you effectively use social proof such as testimonials, you no longer have
to work so hard to get new clients. You have others (those featured in your
testimonials) selling for you. Soon, you’ll find that you have to go out looking for
new clients less and less and that they are finding you. This word-of-mouth
marketing is not only inexpensive, but it’s also highly effective.
Testimonials, like online reviews, are a powerful form of social proof. Social
proof is the phenomenon where people want to buy from or work with those who
they know have already done business with others they respect, look up to, or
are friends with. When they see proof that you have exceeded the expectations
of their peers, they will feel more comfortable giving you their business. Social
proof is so powerful that 85% of those in a recent survey stated they trust
reviews and testimonials as much as they trust recommendations from their
friends.
When you effectively use social proof such as testimonials, you no longer have
to work so hard to get new clients. You have others (those featured in your
testimonials) selling for you. Soon, you’ll find that you have to go out looking for
new clients less and less and that they are finding you. This word-of-mouth
marketing is not only inexpensive, but it’s also highly effective.
Components of a Great Testimonial
Components of a Great Testimonial
The goal of a good testimonial is to build trust, brand your agency, and generate
new leads—all at the same time. Though written testimonials are good, video
testimonials are even better. With a video testimonial, your prospects get to see
facial expressions, hear voice inflections, and better experience the emotions of
your past or current client. Here are some of the components of a perfect video
testimonial:
Credible source. The more information you give about the person doing the
testimonial, the better. Full names, places of employment, and the exact service
you performed for the individual gives the testimonial validity.
Original content. If you provide the same script for everyone who agrees to do
a testimonial for you, the content will be unoriginal and unconvincing. Ask the
person giving the testimonial to speak from the heart. It doesn’t matter if what
they say isn’t perfect. In fact, testimonials with a few flubs may even appear
more authentic.
Good quality. It’s quite possible to film video testimonials on your smartphone.
However, if you really want to take it to the next level, it’s a good idea to have a
professional videographer shoot, produce, and edit your testimonials.
Short and sweet. Though details are important in a testimonial, no one wants
to watch a ten-minute video. Try to keep video testimonials in the 2-3 minute
mark to get the most views.
Good editing. Though a few minor mistakes amp up the authenticity, too many
will make the viewing experience jarring. A good video editor can clean up
errors, eliminate dead air, and create a dynamic video that is enjoyable for the
viewer and includes all the necessary components of a great testimonial.
Branding. One of the purposes of testimonials is to increase awareness of your
branding. Each video should feature your team’s colors and logos. At the end of
the testimonial, contact information should be shared so that those interested
in working with you can easily reach out.
The goal of a good testimonial is to build trust, brand your agency, and generate
new leads—all at the same time. Though written testimonials are good, video
testimonials are even better. With a video testimonial, your prospects get to see
facial expressions, hear voice inflections, and better experience the emotions of
your past or current client. Here are some of the components of a perfect video
testimonial:
Credible source. The more information you give about the person doing the
testimonial, the better. Full names, places of employment, and the exact service
you performed for the individual gives the testimonial validity.
Original content. If you provide the same script for everyone who agrees to do
a testimonial for you, the content will be unoriginal and unconvincing. Ask the
person giving the testimonial to speak from the heart. It doesn’t matter if what
they say isn’t perfect. In fact, testimonials with a few flubs may even appear
more authentic.
Good quality. It’s quite possible to film video testimonials on your smartphone.
However, if you really want to take it to the next level, it’s a good idea to have a
professional videographer shoot, produce, and edit your testimonials.
Short and sweet. Though details are important in a testimonial, no one wants
to watch a ten-minute video. Try to keep video testimonials in the 2-3 minute
mark to get the most views.
Good editing. Though a few minor mistakes amp up the authenticity, too many
will make the viewing experience jarring. A good video editor can clean up
errors, eliminate dead air, and create a dynamic video that is enjoyable for the
viewer and includes all the necessary components of a great testimonial.
Branding. One of the purposes of testimonials is to increase awareness of your
branding. Each video should feature your team’s colors and logos. At the end of
the testimonial, contact information should be shared so that those interested
in working with you can easily reach out.
Using Testimonials in Your Marketing
Using Testimonials in Your Marketing
Once you’ve gathered your video and /or written testimonials, you need to make
them a part of your marketing strategies to ensure they reach your target
audience. Here are some ways to accomplish that goal:
1. Add them to your website.
2. Post them on your social media.
3. Use them to create Facebook and Instagram ad campaigns.
4. Use them in presentations to other clients.
5. Play them when you speak at networking groups or industry events.
Once you’ve gathered your video and /or written testimonials, you need to make
them a part of your marketing strategies to ensure they reach your target
audience. Here are some ways to accomplish that goal:
1. Add them to your website.
2. Post them on your social media.
3. Use them to create Facebook and Instagram ad campaigns.
4. Use them in presentations to other clients.
5. Play them when you speak at networking groups or industry events.
Why Don’t Most Agents Properly
Utilize Testimonials?
Why Don’t Most Agents Properly
Utilize Testimonials?
If social proof in the form of video testimonials are so effective, why don’t most
agents properly use them? The biggest reasons are they don’t have the time to
gather them or they don’t know how to ask their past clients for them. Some
agents get on a roll and gather two or three testimonials, then they get busy and
forget to keep up the momentum. Others simply think that their clients won’t
want to take the time to talk about their experience. This is why it’s crucial for
agents to develop a testimonial-generation system that does all the work for
them.
If social proof in the form of video testimonials are so effective, why don’t most
agents properly use them? The biggest reasons are they don’t have the time to
gather them or they don’t know how to ask their past clients for them. Some
agents get on a roll and gather two or three testimonials, then they get busy and
forget to keep up the momentum. Others simply think that their clients won’t
want to take the time to talk about their experience. This is why it’s crucial for
agents to develop a testimonial-generation system that does all the work for
them.
What is a Testimonial-Generation
System?
What is a Testimonial-Generation System?
Online review and testimonial-generation systems help you automate customer
feedback so you no longer have to worry about asking your clients for
testimonials. These systems assist you in reaching out to your clients (or do the
reaching out for you), asking them about their experiences and if they would be
willing to write a review or film a testimonial, and assist you in learning from
their responses so you can continually make the system (and your business)
better. Not only will you be able to easily generate new, powerful testimonials,
but you’ll also be able to better market them to grow your business.
Online review and testimonial-generation systems help you automate customer
feedback so you no longer have to worry about asking your clients for
testimonials. These systems assist you in reaching out to your clients (or do the
reaching out for you), asking them about their experiences and if they would be
willing to write a review or film a testimonial, and assist you in learning from
their responses so you can continually make the system (and your business)
better. Not only will you be able to easily generate new, powerful testimonials,
but you’ll also be able to better market them to grow your business.
How Can You Set Up a Testimonial-
Generation System?
How Can You Set Up a Testimonial-
Generation System?
The best way to set up a testimonial-generation system is to work with an
experienced marketing agency that specializes on working with real estate
agents to grow your business. A dedicated agency like Luxury Presence will help
you set up a system and learn it so you can best use it to get the powerful
testimonials needed for social proof-based marketing. If you’re ready to tap into
the power of past clients and use testimonials and online reviews to take your
agency to the next level, please reach out. Luxury Presence would love to be
your partner!
The best way to set up a testimonial-generation system is to work with an
experienced marketing agency that specializes on working with real estate
agents to grow your business. A dedicated agency like Luxury Presence will help
you set up a system and learn it so you can best use it to get the powerful
testimonials needed for social proof-based marketing. If you’re ready to tap into
the power of past clients and use testimonials and online reviews to take your
agency to the next level, please reach out. Luxury Presence would love to be
your partner!
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