Our Blog
Learn the best marketing strategies to grow your real estate business and brand.
HOW TO SET UP A TESTIMONIAL-GENERATION SYSTEM IN YOUR...
NOVEMBER 30, 2021
Client testimonials are a powerful form of social proof, and having a testimonial-...
6 WAYS YOU CAN DEMONSTRATE YOUR EXPERTISE WITH SOCIAL...
NOVEMBER 16, 2021
Social media is a constant stream of warm leads when you use your social content to show your audience that you’re an expert.
Social media is a constant stream of warm leads when you use your social content to...
THE POWER OF FORMING STRATEGIC PARTNERSHIPS WITH
NOVEMBER 11, 2021
Joining forces with referral partners can work wonders and take your luxury real estate brand to the next level. Learn how to leverage...
WHY WE CREATED THE GLOBAL COLLECTIVE
NOVEMBER 3, 2021
Introducing Global Collective, our worldwide network of top-performing real estate...
TOOLS TO MEASURE YOUR AUDIENCE GROWTH
OCTOBER 28, 2021
Using the right marketing strategies to establish yourself as a real estate expert is...
Social media is a constant stream of warm leads when you use your social content to...
WANT MORE CONVERSIONS FROM YOUR WEBSITE? CHECK YOUR...
OCTOBER 22, 2021
Marketing starts with a website that contains the right messaging. Not sure what that is?...
THE 4 BEST (AND WORST) WAYS TO GENERATE REAL ESTATE LEADS...
NOVEMBER 13, 2021
There are right ways to generate leads, and finding the right way for your business is...
HOW TO BUILD YOUR OWN LEAD GENERATION SYSTEM (AND STOP...
OCTOBER 7, 2021
Relying on sites like Zillow and Redfin is not always the answer to get high-quality leads. A...
Social media is a constant stream of warm leads when you use your social content to...
HOW TO GET THE MOST OUT OF EVERY LISTING YOU HAVE
OCTOBER 5, 2021
Building trust through social proof is a key tool in your marketing toolbox. There is a...
USE THESE 6 STRATEGIES TO KEEP YOUR DATABASE ENGAGED AND TO...
OCTOBER 1, 2021
Your database, or the list of all those you have worked with in the past, is one of the most...
HOW TO PICK THE BEST DOMAIN NAME FOR YOUR WEBSITE...
SEPTEMBER 28, 2021
Nowhere is your branding more critical than the domain name used for your website....
Social media is a constant stream of warm leads when you use your social content to...
HOW TO CREATE A USP FOR YOURSELF SO YOU CAN BEAT THE...
SEPTEMBER 20, 2021
Do you find yourself chasing clients? Do you frequently get beat out by other realtors for...
THE #1 TRUST KILLER: WHY CONGRUENCE AMONG YOUR...
SEPTEMBER 13, 2021
Social media is one of the best marketing tools for the modern real estate professional...
THE RIGHT WAY TO MAKE MARKETING DECISIONS IN YOUR...
SEPTEMBER 6, 2021
If you’ve been making marketing decisions the wrong way, don’t worry. You can still turn it...
Social media is a constant stream of warm leads when you use your social content to...
HERE'S HOW MUCH YOU SHOULD ACTUALLY SPEND IN MARKETING...
AUGUST 31, 2021
Are you frustrated because you feel your marketing efforts haven’t led to a measurable...
YOUR REAL ESTATE DATABASE: THE MOST IMPORTANT ASSET YOU’LL...
AUGUST 26, 2021
As a real estate agent, you have many different marketing tools at your disposal. One of the...
THE 11 ELEMENTS YOU MUST HAVE ON YOUR REAL ESTATE WEBSITE...
AUGUST 17, 2021
To ensure that your website is making a good first impression and building trust with your...
Social media is a constant stream of warm leads when you use your social content to...
THE DANGERS OF NOT HAVING A SOCIAL MEDIA PRESENCE AS A...
AUGUST 11, 2021
If you are not using social media as a realtor, you are missing out on connecting with your...
LEAD GENERATION IN 2021: BUILDING A DIVERSIFIED LEAD...
AUGUST 6, 2021
How do you find new clients to work with in your real estate agency? If you’re attempting...
HOW TO INCREASE YOUR ONLINE LEAD CONVERSION RATE BY 50%
AUGUST 2, 2021
Effective follow-up is one of the keys to success for those in the luxury real estate...
Social media is a constant stream of warm leads when you use your social content to...
THE VALUE OF CHOOSING A REAL ESTATE NICHE
JULY 30, 2021
The importance and impact of strategically choosing — and marketing to — a specific rea...
HOW TO ELEVATE YOUR MARKETING AND RISE ABOVE THE...
JULY 28, 2021
Do you feel like you’re spending too much on marketing and getting nothing in return? Are...
LET OTHERS DO THE SELLING FOR YOU: THE POWER OF SOCIAL
JULY 26, 2021
What is social proof and how can you use it to grow your real estate business?
Social media is a constant stream of warm leads when you use your social content to...
6 TYPES OF POSTS TO USE IN YOUR SOCIAL MEDIA STRATEGY
JULY 22, 2021
Knowing the importance of social media marketing sets savvy real estate agents apart...
SAAS VS. OWNING YOUR SITE
JULY 20, 2021
As a real estate agent, your website is one of your most important assets. The world of...
LESS THAN 20% OF AGENTS KNOW HOW TO EFFECTIVELY USE SOCIAL...
JULY 19, 2021
The top real estate agents in the industry know that social media is the most efficient...
Social media is a constant stream of warm leads when you use your social content to...
IDX VS. MLS: WHAT THEY ARE AND THE DIFFERENCES BETWEEN THEM
MAY 18, 2021
Real estate listings are necessary for agents, brokers, and buyers. But how are listings...
REAL ESTATE AGENT'S GUIDE TO LEAD FOLLOW UP
MAY 14, 2021
High-quality and responsive leads are gold in the world of real estate. Agents work hard to...
HOW TO DESIGN A SUCCESSFUL FACEBOOK AD
MAY 12, 2021
Facebook Ads are a powerful marketing tool for real estate agents across the country. They...
Social media is a constant stream of warm leads when you use your social content to...
5 WAYS TO USE LINKEDIN FOR YOUR REAL ESTATE BUSINESS
MAY 11, 2021
While it may not always be top of mind when talking about social media, LinkedIn can serve...
HOW TO WRITE A MARKET REPORT
MAY 6, 2021
Real estate markets move quickly, and change can happen fast. It’s helpful for people in your...
FACEBOOK ADS VS. GOOGLE ADS: WHICH SHOULD YOU BE USING?
MAY 4, 2021
Google AdWords and Facebook Ads are ways for real estate agents to generate more leads,...
Social media is a constant stream of warm leads when you use your social content to...
HOW TO WRITE AN EFFECTIVE REAL ESTATE RESOURCE GUIDE
MAY 3, 2021
Resource guides are invaluable tools for readers, real estate agents, and search...
WHAT DO I DO IF I DON'T HAVE HIGH-RESOLUTION IMAGES?
APRIL 30, 2021
A must-have for creating an excellent website and social media content? Images that speak...
HOW TO MARKET YOUR UNIQUE REAL ESTATE SKILLS ON YOUR...
APRIL 29, 2021
The Internet is a digital ocean teeming with competition. In the world of real estate, agents...
Social media is a constant stream of warm leads when you use your social content to...
HOW OFTEN SHOULD I POST ON SOCIAL MEDIA?
APRIL 28, 2021
Interacting with clientele on social media is a critical component of any real estate agent’s...
VIRTUAL STAGING: WHAT IT IS AND HOW IT CAN BENEFIT YOU
APRIL 27, 2021
Virtual Staging is a major technological advancement in the world of real estate.
A BEAUTIFUL WEBSITE: YOUR KEY TO SUCCESS
APRIL 19, 2021
A stunning website is one of a real estate agent’s sharpest tools. It can be a resource fo...
Social media is a constant stream of warm leads when you use your social content to...
THE DIFFERENCE BETWEEN SEO AND SEM
APRIL 12, 2021
There are many unfamiliar terms in the world of websites, including SEM and SEO. Learn how...
THE IMPORTANCE OF INTERACTING WITH CUSTOMERS ONLINE
MARCH 27, 2021
Learn how and why interacting with clients online through reviews, social media, blog...
4 REASONS TO INTERACT WITH LOCAL BUSINESSES ONLINE
MARCH 23, 2021
As a real estate agent, you can establish your brand and give back to your community by...
Social media is a constant stream of warm leads when you use your social content to...
HOW TO RANK FOR SPECIFIC KEYWORDS
MARCH 22, 2021
Are you wondering what it takes for your real estate website to rank for a specific keyword?...
BEST PRACTICES FOR CHOOSING WEBSITE FONTS
MARCH 20, 2021
Your new website is also many people's first impression of your brand. Learn how to pick a...
BEST SITES TO FIND FREE STOCK VIDEOS
MARCH 19, 2021
The scope of digital marketing focuses more and more on video every year. Enjoy the...
Social media is a constant stream of warm leads when you use your social content to...
IS HAVING MULTIPLE WEBSITES HURTING MY BRAND?
MARCH 18, 2021
When done incorrectly, having multiple websites can hurt your brand. When done...
HOW TO CREATE ENGAGING PROPERTY DESCRIPTIONS
MARCH 18, 2021
An engaging property description captivates buyers, converts browsers into clients, and...
HOW TO UNDERSTAND MY WEBSITE ANALYTICS
MARCH 13, 2021
A well-performing website is gold in the real estate business. Learn how to understand...
Social media is a constant stream of warm leads when you use your social content to...
7 BENEFITS OF ADDING TESTIMONIALS TO YOUR SITE
MARCH 12, 2021
When it comes to optimizing your luxury real estate websites and advertising efforts,...
ADDING POP-UPS TO YOUR SITE: DO’S AND DON'TS
MARCH 4, 2021
When created properly, pop-ups are still a relevant and helpful tool for users and website...
HOW TO ATTRACT MORE WEBSITE TRAFFIC USING SOCIAL MEDIA
MARCH 3, 2021
Building and maintaining a stellar website, optimizing SEO, adding regular blog content...
Social media is a constant stream of warm leads when you use your social content to...
THE BEST PLACES TO FIND FREE STOCK IMAGES
FEBRUARY 25, 2021
Keep your luxury real estate website fresh and unique with images from these sites with...
HOW TO RANK HIGHER ON GOOGLE
FEBRUARY 19, 2021
From optimizing your content to getting rid of spammy backlinks, there are many ways you...
10 WAYS TO LOWER YOUR WEBSITE’S BOUNCE RATE
MARCH 3, 2021
Bounce rates are an important factor for any website. Find out what you need to do to...
Social media is a constant stream of warm leads when you use your social content to...
HOW TO ANNOUNCE YOUR REAL ESTATE WEBSITE LAUNCH
FEBRUARY 16, 2021
After you’ve invested in custom real estate website design, how can you make sure your...
WHY ADDING A CHATBOT WILL INCREASE LEAD CONVERSION
FEBRUARY 10, 2021
To use chatbots effectively in your luxury real estate advertising, you’ll need to select the...
THE BENEFITS OF POSTING ON GOOGLE MY BUSINESS
FEBRUARY 6, 2021
Learn how using Google My Business will help you by increase your page rankings and will...
Social media is a constant stream of warm leads when you use your social content to...
A GUIDE TO WRITING PROPERTY DESCRIPTIONS
JANUARY 29, 2021
Property descriptions can make all the difference in making — or breaking — a future...
HOW OFTEN SHOULD I CHANGE THE IMAGES ON MY SITE?
JANUARY 27, 2021
Your real estate company website is a dynamic entity that should always be in a state of...
HOW COVID HAS IMPACTED THE NEED FOR A STRONG DIGITAL
JANUARY 14, 2021
Now more than ever, a strong real estate company website and digital marketing...
Social media is a constant stream of warm leads when you use your social content to...
HOW TO HOST A SUCCESSFUL VIRTUAL OPEN HOUSE (AND...
JANUARY 13, 2021
A step-by-step guide to planning, holding, and promoting a virtual open house or home tour.
DOES CHANGING MY SITE AFFECT MY RANKING ON GOOGLE?
JANUARY 11, 2021
You must make changes to your website. But will doing so affect your ranking on Google?...
5 BIGGEST MISTAKES AGENTS ARE MAKING ONLINE (AND HOW TO...
DECEMBER 31, 2020
Common online marketing mistakes, such as not using SEO best practices and using low-...
Social media is a constant stream of warm leads when you use your social content to...
EVERYTHING YOU NEED TO KNOW ABOUT CRAFTING A REAL ESTATE...
DECEMBER 30, 2020
Learn how to showcase your expertise and stay top-of-mind in your network using a well-...
A GUIDE TO CREATING REAL ESTATE BLOG POSTS
DECEMBER 29, 2020
Real estate blogs are an invaluable resource for curious readers, established followers, an...
EVERYTHING YOU NEED TO KNOW ABOUT REAL ESTATE SELLER’S...
DECEMBER 28, 2020
Highlighting your expertise as an agent and educating your clients is easy with a real...
Social media is a constant stream of warm leads when you use your social content to...
SEO FOR BEGINNERS
DECEMBER 22, 2020
What real estate agents need to know about search engine optimization to market their...
HOME SEARCH TOOLS: WHY (AND HOW) YOU SHOULD USE THEM
DECEMBER 21, 2020
The online landscape for realtors is changing. Here’s what you need to know about building a brand and using IDX tools to market yourself effectively...
NEW AGE OF MARKETING—BE PREPARED FOR 2021
DECEMBER 18, 2020
We live in a digital-first world, and the real estate industry is no exception. Prepare...
Social media is a constant stream of warm leads when you use your social content to...
EVERYTHING YOU NEED TO KNOW ABOUT PROPERTY WEBSITES
DECEMBER 17, 2020
Elevate your luxury listings with the spotlight they deserve. Single property websites...
EVERYTHING YOU NEED TO KNOW ABOUT REAL ESTATE BUYER'S...
DECEMBER 16, 2020
Highlighting your expertise as an agent and educating your clients is easy with a real...
THE BEST REAL ESTATE LEAD GENERATION STRATEGIES FOR...
DECEMBER 15, 2020
It’s time for agents to begin making plans for the new year and decide how to best stand out...
Social media is a constant stream of warm leads when you use your social content to...
HOW TO CREATE A LUXURY REAL ESTATE BRAND FROM SCRATCH
DECEMBER 10, 2020
Outline the foundation of your luxury real estate brand in six steps. This process will...
THE BEST REAL ESTATE INSTAGRAM ACCOUNTS (AND WHAT...
DECEMBER 8, 2020
From accounts with magazine-worthy photographs to gorgeously written content,...
EVERYTHING YOU NEED TO KNOW ABOUT LANDING PAGES
DECEMBER 7, 2020
Landing pages can help real estate agents capture potential client contact information,...
Social media is a constant stream of warm leads when you use your social content to...
THE BENEFITS OF PRESS RELEASES (AND HOW TO WRITE...
NOVEMBER 25, 2020
Press releases are a valuable commodity for real estate agents. Learn about the benefits of...
100 REAL ESTATE BLOG POST IDEAS
NOVEMBER 24, 2020
Adding a blog to your real estate website is an excellent tool for providing key information to...
3 POTENT COPYWRITING TIPS TO BOOST YOUR WEBSITE’S SEO...
NOVEMBER 23, 2020
Optimizing your real estate website does not have to be complicated – just add some fresh...
Social media is a constant stream of warm leads when you use your social content to...
THE BENEFITS OF VIDEO CONTENT ON YOUR REAL ESTATE WEBSITE
NOVEMBER 20, 2020
Throughout the last several months, realtors from coast to coast have found creative ways...
COMMUNITY GUIDES: BEST PRACTICES
NOVEMBER 16, 2020
When it comes to helping your clients find the perfect neighborhood for them, it’s helpful to...
50 REAL ESTATE INSTAGRAM POST IDEAS...
NOVEMBER 14, 2020
As a real estate agent, when it comes to maintaining your professional Instagram...
Social media is a constant stream of warm leads when you use your social content to...
YOUR ULTIMATE GUIDE TO VIRTUAL REAL ESTATE TOURS
NOVEMBER 12, 2020
As COVID-19 cases continue to rise, virtual tours are becoming increasingly popular in...
HOW TO WRITE A REAL ESTATE BIO
NOVEMBER 9, 2020
Biographies are an excellent opportunity to forge connections with potential clients and...
WHAT ARE THE BEST REAL ESTATE WEBSITES IN THE US?
NOVEMBER 2, 2020
If bettering your brand, boosting your exposure, and landing more leads and clients...
Social media is a constant stream of warm leads when you use your social content to...
WHY SAAS IS THE RIGHT CHOICE FOR YOUR REAL ESTATE WEBSITE
OCTOBER 31, 2020
When it comes time to create your real estate website, you have two options—do it yourself...
HOW TO WRITE A REAL ESTATE BUSINESS PLAN
OCTOBER 22, 2020
Let's take a look at what a business plan is, why you need one, and the necessary elements...
HOW TO BECOME A REAL ESTATE BROKER IN CALIFORNIA
OCTOBER 16, 2020
If you're a professional agent ready to take the next step in your career, read on as we explor...
Social media is a constant stream of warm leads when you use your social content to...
A COMPREHENSIVE GUIDE TO REAL ESTATE SEO IN 2020: EVERYTHING...
OCTOBER 13, 2020
A robust, well-designed website is vital for any business that hopes to reach a broad online...
THE BEST REAL ESTATE FACEBOOK ADS
OCTOBER 5, 2020
Advertising on Facebook can prove lucrative for your real estate firm, but it's not without its...
BEST VIRTUAL REAL ESTATE EVENTS OF 2020
SEPTEMBER 28, 2020
The COVID-19 pandemic has upended the real estate business. Limited travel restrictions...
Social media is a constant stream of warm leads when you use your social content to...
HOW MUCH DOES A REAL ESTATE BROKER MAKE IN SALARY?
SEPTEMBER 18, 2020
Real estate—and luxury real estate, in particular—can prove to be a lucrative career....
HOW TO GENERATE HIGH-END REAL ESTATE LISTINGS
SEPTEMBER 11, 2020
Being an outstanding buyer’s agent is only half of the real estate equation. Here’s how to...
MEET THOMAS LALONDE: OUR NEW VICE PRESIDENT OF SALES
JUNE 12, 2020
Meet our new Vice President of Sales, Thomas LaLonde. We are so excited to welcome Thomas...
Social media is a constant stream of warm leads when you use your social content to...
A MESSAGE FROM OUR CEO
APRIL 2, 2020
During these trying times, it’s important to come together as a team and focus on what....
LUXURY PRESENCE SECURES $5.4 MILLION IN FUNDING
JANUARY 8, 2020
Luxury Presence, the leading luxury real estate marketing platform, today announced a $5.4...
SHOULD YOU OWN OR LEASE YOUR REAL ESTATE WEBSITE IN 2020?
JANUARY 4, 2020
These days there’s no excuse for a real estate business not to have a website. As we’ve said...
Social media is a constant stream of warm leads when you use your social content to...
WHY YOU NEED YOUR OWN REAL ESTATE WEBSITE (REALLY)
DECEMBER 20, 2019
“You need your own real estate agent website,” they say. Time and time again. You already....
THE BEST REAL ESTATE WEBSITES OF 2020 (AND WHAT YOU CAN...
DECEMBER 1, 2019
With 44% of home buyers reporting that an online search is the first step in their buying...
10 MYTH-BUSTING FACTS ABOUT DIGITAL REAL ESTATE LEAD...
OCTOBER 10, 2019
The practices of a real estate agent can be a mystery to those outside of the industry. Like...
Social media is a constant stream of warm leads when you use your social content to...
THE 8 KEY FACTORS THAT MAKE A LUXURY REAL ESTATE WEBSITE...
SEPTEMBER 25, 2019
Everyone in real estate knows this - first impressions count. In fact, they are critical.
15 TIPS TO GROW YOUR REAL ESTATE INSTAGRAM FROM 150 TO...
SEPTEMBER 15, 2019
Of all the main social media platforms, Instagram is the one which rose to the top as...
OUR CLIENT SOLD A $40 MILLION HOME TO AN INTERNET LEAD. NO,...
SEPTEMBER 10, 2019
If you Google “best agents in Beverly Hills”, you might start to notice a pattern. One name...
Social media is a constant stream of warm leads when you use your social content to...
24 THINGS YOU NEED TO KNOW BEFORE GETTING A NEW IDX...
SEPTEMBER 5, 2019
So you’re ready to integrate IDX into your website so that visitors can browse through...
HERE'S WHY REAL ESTATE SEO ISN'T WORKING FOR YOU IN 2019
SEPTEMBER 3, 2019
Real estate SEO in 2019 is a far cry from what it used to be when real estate agents were just...
HOW TO HARNESS THE POWER OF REAL ESTATE EMAIL MARKETING
AUGUST 20, 2019
Email marketing is one of the easiest ways to keep leads engaged and nurture relationships...
Social media is a constant stream of warm leads when you use your social content to...
HOW MUCH SHOULD YOU PAY FOR A NEW REAL ESTATE WEBSITE?
AUGUST 14, 2019
If you're trying to find the magic number for what a new real estate website should cost,...
WHY REAL ESTATE AGENTS CAN'T AFFORD TO IGNORE THE POWER OF...
AUGUST 5, 2019
With less Americans interested in reading year after year, video marketing rounds out your...
WHAT YOUR REAL ESTATE BLOG ANALYTICS CAN REVEAL ABOUT...
AUGUST 3, 2019
A real estate blog can help both online and offline.
Social media is a constant stream of warm leads when you use your social content to...
MASTERING THE ART OF REAL ESTATE BRANDING: WHY IT...
AUGUST 1, 2019
Whether you’re a new or seasoned real estate agent, you already know that you are your,...
HOW TO WRITE REAL ESTATE BLOG POSTS THAT PRACTICALLY WRITE...
JULY 10, 2019
Too many real estate agents still see "blog" as a four letter word.
IS YOUR CLUNKY WEBSITE HOLDING BACK YOUR REAL ESTATE...
JULY 9, 2019
Websites are a key part of real estate nowadays–but could poor design be costing...
Social media is a constant stream of warm leads when you use your social content to...
MENTORSHIP SERIES EPISODE 2: K. ANN BRIZOLIS
NOVEMBER 10, 2017
K. Ann Brizolis, one of the the top-producing Sotheby’s agents in Rancho Santa Fe sits,...
MENTORSHIP SERIES EPISODE 1: JADE MILLS
JULY 10, 2017
Kemi Olonade sits down with “The $4 Billion Dollar Woman” Jade Mills for some invaluable...
Social media is a constant stream of warm leads when you use your social content to...
CONTENT MARKETING: THE MISSING PIECE IN YOUR BRAND
MAY 15, 2017
Top real estate agents round out their brand and attract more clients with sharp, insightful,...
CASE STUDIES
There's a reason why over 20 of the WSJ's Top 100
agents work with us.
140 BUYER LEADS AT
$2.50 CPL FOR A
FLORIDA HIGH-RISE
Our client wanted to
generate affluent homebuyer
leads for a $3M new construction
high-rise in Ft. Lauderdale.
1450% INCREASE OF
FOLLOWERS
