Meet Tracie

BUSINESS

Tracie Collins is a Business Strategist, Author, and International Speaker known for helping women founders transform their expertise into scalable, high-value businesses. With a strategic focus on building companies as assets—not just income streams—she guides leaders in designing businesses structured for sustainability, growth, and long-term value.

Drawing from her experience founding and successfully exiting multiple companies, Tracie teaches entrepreneurs how to move beyond founder-dependent models and instead build enterprises supported by clear strategy, intellectual property, and operational systems. Her work centers on helping women build, scale, and position their businesses to generate wealth, freedom, and legacy.

As the founder of the LeadHer Ecosystem and Collins Business & Brand Firm, Tracie has created a suite of executive coaching programs, strategic frameworks, and leadership experiences designed to support visionary women leaders in monetizing their expertise and expanding their impact. She brings a strong emphasis on artificial intelligence and modern business infrastructure—supported by her AI for Business Professionals certification from HP—to help organizations increase efficiency, expand revenue, and scale with intention.

With more than 25 years of experience spanning entrepreneurship, advocacy, and leadership development, Tracie’s insights have been featured in major outlets including The Washington Post, Rolling Stone, Essence, The Grio, GMA, CNN Health, and NBC Today. Through her work, she continues to champion a new model of leadership—one where women build businesses aligned with clarity, strategy, and lasting influence.

MEDIA

In 2023, Tracie released her autobiography,
Special Delivery, a triumph story of how one woman overcame a series of hardships and traumas to succeed in life while revolutionizing the birthing industry for Black and BIPOC birthing professionals. It is a book written to “the everyday Black girl,” regardless of age or background, to encourage them to never give up their dream but to continue to pursue their passion until it intersects with their purpose and leads them to their destiny.


She also had three successful seasons of the
Healthy Black Girl Podcast, which was voted among the top Black podcasts of 2022 & 2023.

Tracie explores women's rights and social injustices by moving to creative works in television and film. Her main driving force is to explore black culture's taboos, dispelling those myths through art and entertainment.

Tracie is currently developing multiple projects across film and television.

LIFE STYLE

In August 2023, Tracie made the life-changing decision to immigrate to Mexico, documenting her transformative journey on both her YouTube and TikTok channels. Through her captivating content, she shines a spotlight on the experience of Black life abroad.

Tracie sees her relocation as an opportunity to demonstrate to other Black women that a more fulfilling life is within reach, even if it means stepping out of familiar surroundings and embracing the unknown.


Her expertise lies in cultivating a balanced lifestyle, which she achieves through her deep connection with nature, passion for holistic living, and culinary creativity. With a profound understanding of herbal healing and holistic wellness practices, Tracie embodies the role of a modern-day alchemist.

Embracing principles such as yoga, meditation, wholesome nutrition, stress management, and communing with the natural world, Tracie advocates for a path to longevity rooted in inner peace. Her mantra, "Peace by any means necessary," underscores her commitment to cultivating harmony in all aspects of life.

Beyond her personal journey, Tracie finds joy in her marriage to her cherished best friend and takes pride in her role as a parent to three adult children.