HOW TO FIND THE BEST (OFTEN
HIDDEN) LUXURY REAL ESTATE
DEALS
FEBRUARY 27, 2016
How can luxury home buyers find the perfect property? With increased competition and
privacy concerns the pool of available homes and condos online can be limited. Many of
the best properties are now hiding ‘off market’.
At the higher end of the market, there may only be a few truly opulent properties that are a
great match. Even fewer may be available for sale at any one moment. How can serious
buyers find the right property when they need one?
In Search of the Right Luxury Home
Finding the right fit in a new luxury estate or condo is about securing the ideal location,
the right amount of space, and the property features which will optimize lifestyle; all
wrapped up at a figure which will also optimize wealth for the long term. However, knowing
exactly what you want and finding it readily available doesn’t always go hand in hand when
it comes to luxury real estate. It’s not like cruising down Rodeo Drive and picking up a new
Louis bag or ordering a new custom Range Rover online.
There may be some great property choices listed online by local luxury real estate agents.
But what if the home you really want isn’t on the market yet?
This may be because there are no publicly listed properties that meet your standards, none
decorated to your tastes, or because you have your eye on a particular property. This is
where a great real estate agent can really make a difference.
Off Market Properties
Some homes and condos make big waves with glamourous and gimmicky listings and PR
attempts. Some throw price tags on their properties which are double or triple what anyone
would sensibly pay for them, just to get attention. Others are private transactions which
aren’t broadcast across the news headlines. They may not even be on the radar of novice
agents. Yet, some are actively for sale off the market, are in the process of being prepared
for market, or may be purchased anyway; with the right connections and approach.
A great and well connected luxury real estate agent can help distinguished buyers find and
secure the best properties, even when they don’t appear on the MLS, or agent websites.
Some are purposely held offline to protect the identities, privacy, and financial information
of elite property owners. In other cases agents can use their relationships and status to
proactively prospect, negotiate, and secure acquisitions of properties that are in the
process of being prepared for market, or from private owners that may entertain a sale if
approached correctly. This can have many advantages for the buyer. It protects their
privacy. It means not having to engage in overheated and overblown bidding wars, and can
lead to better deals and terms. Perhaps there is a developer or investor the agent knows
that is currently combining multiple homes or condo units into much larger residences.
Maybe they have a personal relationship with an aging owner who could benefit from
selling and moving to a more appropriate property for their needs. There can be great gems
to be discovered if you know the right people.
Summary
The perfect home won’t always be sitting there front and center on the internet at first
glance. In some cases, there may be good properties publicly available that can be suitably
renovated or which are new, but still under construction. In other cases, a skilled and well-
connected Realtor will be invaluable in securing the perfect property on the ideal terms,
privately and off-market. You won’t know unless you ask.
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