Effective Date: December 1, 2025
California Notice at Collection: See the California privacy section below for important information about your rights under the California Consumer Privacy Act (“CCPA”).
American Truckers Advantage, also known as Landmark Financial, along with its subsidiaries and affiliates (“we,” “our,” or “us”), offers services such as life insurance and estate planning. Every day, we receive personal information from our customers, employees, and business partners. We are committed to protecting this information and respecting your privacy. This Privacy Policy explains how we collect, use, and handle your personal data.
This policy applies to all information we collect through our online platforms, including our website, mobile apps, social media pages, and other services (collectively called the “Service”), as well as through marketing activities, events, and other interactions.
In some cases, we may provide additional privacy notices for specific products or services. For example, customers applying for financial products are covered under our Consumer Privacy Notice. If there is any conflict between that notice and this policy, the Consumer Privacy Notice will take priority. Similarly, insurance agents working with us are subject to a separate Agent Privacy Notice.
Information You Provide
Contact Information: Name, email, address, phone number, company details
Profile Information: Username, password, preferences, photos, social media links
Communication Data: Messages, calls, chats, and recordings of interactions
Transaction Details: Orders, payments, and transaction history
Marketing Preferences: Your choices about receiving promotions
User Content: Photos, videos, comments, and other content you share
Personal History: Education, employment, relationships, marital status, etc.
Health Information: Medical history, lifestyle habits, insurance data
Financial Information: Bank details, credit reports, income, insurance policies
Government IDs: Passport, driver’s license, tax ID, etc.
Promotion Data: Information shared in surveys or contests
Inferences: Insights about your preferences, behavior, or eligibility
Information from Other Sources
Affiliates and partners
Public records and social media
Credit bureaus
Healthcare providers
Marketing and data providers
Service partners and agents
Automatic Data Collection
Device details (IP address, browser type, etc.)
Usage data (pages visited, time spent, clicks)
Location information (general area, ZIP code)
Interaction data (email opens, link clicks)
We use your data to:
Provide and manage our services
Personalize your experience
Improve and develop products using analytics and AI
Send marketing and promotional messages
Comply with legal obligations and prevent fraud
Create anonymous or aggregated data for business purposes
We may share your data with:
Affiliates and service providers
Payment processors
Credit reporting agencies
Healthcare providers
Marketing and advertising partners
Legal and professional advisors
Government authorities (when required)
Business partners during transactions
You can:
Update your account information
Unsubscribe from marketing emails
Disable cookies in your browser
Choose not to provide certain data (may limit services)
Request account closure
Access to their data
Correction or deletion
Information about data usage
Opt-out of data sharing
We are not an insurance company or broker
Our content is for informational purposes only
Always consult professionals for legal or financial advice
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