Privacy Policy

Effective Date: December 1, 2025

California Notice at Collection: See the California privacy section below for important information about your rights under the California Consumer Privacy Act (“CCPA”).

American Truckers Advantage, also known as Landmark Financial, along with its subsidiaries and affiliates (“we,” “our,” or “us”), offers services such as life insurance and estate planning. Every day, we receive personal information from our customers, employees, and business partners. We are committed to protecting this information and respecting your privacy. This Privacy Policy explains how we collect, use, and handle your personal data.


This policy applies to all information we collect through our online platforms, including our website, mobile apps, social media pages, and other services (collectively called the “Service”), as well as through marketing activities, events, and other interactions.


In some cases, we may provide additional privacy notices for specific products or services. For example, customers applying for financial products are covered under our Consumer Privacy Notice. If there is any conflict between that notice and this policy, the Consumer Privacy Notice will take priority. Similarly, insurance agents working with us are subject to a separate Agent Privacy Notice.

1. Personal Information We Collect

Information You Provide

We may collect the following types of personal information:

  • Contact Information: Name, email, address, phone number, company details

  • Profile Information: Username, password, preferences, photos, social media links

  • Communication Data: Messages, calls, chats, and recordings of interactions

  • Transaction Details: Orders, payments, and transaction history

  • Marketing Preferences: Your choices about receiving promotions

  • User Content: Photos, videos, comments, and other content you share

  • Personal History: Education, employment, relationships, marital status, etc.

  • Health Information: Medical history, lifestyle habits, insurance data

  • Financial Information: Bank details, credit reports, income, insurance policies

  • Government IDs: Passport, driver’s license, tax ID, etc.

  • Promotion Data: Information shared in surveys or contests

  • Inferences: Insights about your preferences, behavior, or eligibility

Information from Other Sources

We may also collect data from:

  • Affiliates and partners

  • Public records and social media

  • Credit bureaus

  • Healthcare providers

  • Marketing and data providers

  • Service partners and agents

Automatic Data Collection

We may automatically collect:

  • Device details (IP address, browser type, etc.)

  • Usage data (pages visited, time spent, clicks)

  • Location information (general area, ZIP code)

  • Interaction data (email opens, link clicks)

2. Tracking Technologies

We use cookies and similar tools to track activity and improve your experience. You can disable cookies in your browser, but some features may not work properly.

3. How We Use Your Information

We use your data to:

  • Provide and manage our services

  • Personalize your experience

  • Improve and develop products using analytics and AI

  • Send marketing and promotional messages

  • Comply with legal obligations and prevent fraud

  • Create anonymous or aggregated data for business purposes

We may also share your information with third parties for compensation.

4. Data Retention

We keep your information only as long as necessary for business, legal, or security purposes. When no longer needed, we delete or anonymize it.

5. Sharing Your Information

We may share your data with:

  • Affiliates and service providers

  • Payment processors

  • Credit reporting agencies

  • Healthcare providers

  • Marketing and advertising partners

  • Legal and professional advisors

  • Government authorities (when required)

  • Business partners during transactions

We may also share your information with third parties for compensation.

6. Your Choices

You can:

  • Update your account information

  • Unsubscribe from marketing emails

  • Disable cookies in your browser

  • Choose not to provide certain data (may limit services)

  • Request account closure

7. Protection for Abuse Victims

If you are a victim of domestic abuse and need extra privacy protection, contact us and we will help safeguard your information.

8. Third-Party Services

Our website may link to external sites. We are not responsible for their privacy practices, so review their policies separately.

9. Security

We use reasonable security measures to protect your data, but no system is completely secure.

10. International Transfers

Your data may be processed in the United States or other countries with different privacy laws.

11. Children

Our services are not intended for individuals under 18. If we collect such data unintentionally, we will delete it.

12. Policy Updates

We may update this policy at any time. Changes will be posted on our website.

13. California Privacy Rights

California residents may request:

  • Access to their data

  • Correction or deletion

  • Information about data usage

  • Opt-out of data sharing

Requests can be made via email, and identity verification is required.

14. Contact Information

For any questions, contact us at:
[email protected]

Important Notes

  • We are not an insurance company or broker

  • Our content is for informational purposes only

  • Always consult professionals for legal or financial advice

Partner Disclosure

By submitting your information, you agree that we may share or sell your data to third-party partners (such as insurance agents and marketers). These partners may contact you via phone, email, or text, including automated messages where legally allowed.

We offer dependable life insurance plans designed to protect your family’s financial future. Discover more today.

Address

+1 (897) 951-5986

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