OPTIONS
There is a huge profit upside to selling upgrades, but it has to be done right. The selling and management of upgrades for each home is critical to keeping operations and onsite construction teams running smoothly with minimal changes or errors in the field. Our winning approach is simplified and packaged to eliminate homebuyer confusion, resulting in increased buyer selected upgrades and a headache-free construction process.
Features List Brochure identifies upgrades and included features in the home.
Oversee the building of virtual homes (models reflect the features people want and would like to upgrade, so pre-selling is effective).
Manage construction cut offs.
Work with buyers during the upgrade and option selections.
Manage buyer upgrade /options selections within the builder’s process.
DESIGN
Our 20+ years in the industry consistently delivers highly successful model complex designs
What you see is what you get. After decades of experience in residential sales, we understand the homebuyer mindset. They want to walk through a model home and know what they see is what they will get. For this reason, we promote the attainable homebuying experience - presenting fully-furnished model homes that display INCLUDED features versus upgrades.
To some, this is contrary to the standard upsell approach used by most builders. We see it as a logical sales transition - creating a positive sales experience that allows our sales team to build upon the homebuyer’s desires with upgrade inclusions they do not want to live without.
We take into account target audience demographics, psychographics, and geographical/regional preferences to ensure each model home interior is merchandised to deliver on the wants and needs of the homebuyer.
