SALES
WE STRATEGICALLY SELL VALUE THROUGH INSPIRATION INSTEAD OF PRICE THROUGH HARD SALE
Think Different. This is how SHINE competes in a competitive marketplace. We strategize to achieve distinction, to stand out. In an apples to apples scenario, builders compete with one another in pricing and upgrades, an approach that commoditizes new home communities and leads to diminished returns. There is a better way.
VALUE VERSUS PRICE
Most new home home builders sell their communities as a commodity; therefore, like a commodity, they compete on price. This is a difficult battle, and in many cases, net price will shrink either by price reduction, incentives, increased broker co-op, or slower sales absorption. DON’T be a commodity community. We work with you to create a stand-out community by defining an effective sales strategy:
Identify obstacles & objectionsAnalyze competition
Find weaknesses & strengths
Train to present our unique value proposition/superiorityImplement the most current design trends
Simplify and package the best design products for the buyer option/upgrade process
THE BUYER EXPERIENCE
We provide a better perception of value by strategically modeling the home physically and via virtual reality tours. Our production homes feel like models.
This inspiring experience mitigates many homebuyer NO’s. They do not experience the typical “over-promise and under-deliver” letdown that many builders unwittingly create by fully upgrading model homes that complicate the sale. We eliminate confusion and get credit for a better home.
PRE-SALES
Pre-Sale Experts. Our team will start pre-sales rightaway without models or a sales office. Our team averages 20% pre-sold prior to models.
Experience. With over 20 years of new home community pre-selling and selling without models, we have the proven tools and experience to help buyers feel comfortable purchasing prior to model homes.
Strategic Alliances. We perform efficiently and effectively due to longterm relationships in allareas of building: design centers, digital marketing, signage companies and advertising agencies.
Negotiations. We excel in identifying and negotiating upgrade packages for buyers during the pre-sales stage. These packages simplify the option process and allow for additional revenue for the builder, without aditional costs of a design centeror showroom.
Sales Management. More than three decades of process oversight, proven ability to maintain sales escrows, and proven sales and training processes.
