
A self-managing owner approached Gem needing urgent help leasing their property.
After repositioning the campaign with professional photography, lifestyle-focused marketing, and a more strategic pricing approach, the property leased immediately at a higher rental price than originally expected.
Result:
Leased at $800/week
First open inspection
2-year lease secured
Built-in rental increases
This waterfront property was originally estimated to lease between $800–$880/week.
Instead of marketing the property purely by bedroom count, Gem positioned it as a premium waterfront lifestyle opportunity — attracting the right tenant immediately.
Result:
Leased at $1,040/week
4 days on market
First inspection leased
Tenant ready to move in immediately




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