From Local Coach to Global Mindset Leader
Client Result · Personal Brand & Coaching Business Rebrand
We elevated Jamie McBrearty from a DIY identity into a fully aligned personal brand and coaching business: combining brand strategy, premium visual identity, personal brand styling, and a complete suite of course + marketing assets (collateral, social content, and brand materials)
Outcome → Top Proctor Gallagher Institute (PGI) consultant in UK
Before: a big vision stuck in a small brand
When Jamie we started working with us, he already knew he wanted to impact globally. He was all in: committed coaching, speaking on stages, working at a higher level.
But his brand was still sitting at the early stage of his business:
An old business name that no longer fit where he was heading
A logo and visuals that felt small and inconsistent
Online, you couldn’t really see the depth of his work or the standard he holds.
He wasn’t looking for a quick logo refresh. He needed a brand that matched the coach he was becoming: confident, credible and ready to be seen on a bigger stage.
The strategy: build the brand around him
We started by going deep into:
→ His values and beliefs
→ His mission and the transformation he creates
→ The level of rooms and stages he wanted to be in
From that, we:
→ Renamed and repositioned the business to match his future vision
→ Designed a logo and visual identity that tell his story: who he is and how he helps people change
→ Created a photoshoot brief and styling direction so every image looked like “the next-level Jamie”.
The ecosystem: assets built for growth
We built the MDA membership ecosystem from scratch
Once the foundation was clear, we built the assets to support his growth:
→ Rebranded his online course
(design, slides, layout)
→ Designed workbooks for retreats and workshops
→ Created pop-up banners and event visuals
→ Built social media graphics and masterclass promos
→ Created templates so he and his asssistant can now implement with ease
The goal was:
Give him a solid, tailored brand system he can grow with independently.
The transformation:
from hidden potential to visible leader
Since the rebrand, Jamie has:
Become more confident being visible – online, on video and in person
Opened himself to global opportunities as a consultant with the Bob Proctor Institute
Stepped onto more speaking opportunities
Built a brand that finally looks and feels like who he really is
Ready for your version of this?
If you’re a coach or entrepreneur who knows you’re ready for more – but your brand still feels like the old you – this is the work we do.
We’ll look at who you are, where you’re going, and build a brand that actually matches that level, with assets you can keep using long after the project ends.
Start with a Brand Fit Call. In 20 minutes we’ll get clear on what’s out of sync and what your best next step is.
Not sure what next step is yet?
If Jamie’s story resonated, but you’re not 100% sure where you fit yet, that’s okay.
There are a few ways we can take this further:
Explore services: See how the Brand Alignment Audit, Authenticity Blueprint™ & BrandDNA 360™ work in practice.
See more client results: Browse other brand transformations and stories from leaders at different stages.
Prefer to write first? Send me a message, tell me where you’re at, and we’ll see if I’m the right person to help.
Resources
Book a Brand Fit Call
Blog (coming soon)
Resources (coming soon)
Copyright 2026. Brand With Attitude. All rights reserved.