About Monica
You’ve grown. Your business has evolved.
But your brand hasn’t fully caught up.
You’re doing the work, you’re showing up, yet your online presence still feels like an older version of you.
→ You tweak your message.
→ You overthink every post.
→ You attract “almost right” clients.
And there’s this thought you can’t shake:
“If people could actually see what I can do, everything would change.”
You’re right. This isn’t about shouting louder. It’s about alignment.
I’m Monica Visca, founder of Brand With Attitude™.
I help ambitious entrepreneurs and consultants build brands that start from the inside out, so your identity, your message, and your presence finally match the impact you’re here to make.
I’ve been in branding and design for almost 20 years, and I still love it every single day.
My story
At 26, I left Italy without speaking English and without a real plan but what I had was a feeling I couldn’t ignore anymore.
I knew I wanted more than “just a job”, playing small in places that didn’t see my potential or respect my values.
I wanted more room to grow, more freedom to be myself, and more chances to use my creativity in a meaningful way.
So I took a risk and moved to the UK, no language, no network, no safety net. Just a lot of determination and a decision to start from scratch.
It was bumpy, it was uncomfortable, and it was the beginning of freedom.
I enrolled at university, studied communication design, and discovered that my love for creativity could become something bigger, a way to solve problems, tell stories, and help people be seen.
That’s when doors started opening: working with global brands such as Suzuki, Penguin Publishing, Coca-Cola, and ambitious founders.
But the deeper I went into branding, the more clearly I saw one thing: Design isn’t decoration. It is direction.
Your brand is more then just how you look, it’s how you’re understood, trusted, and remembered.
Why I created Brand With Attitude™
Again and again I saw the same pattern:
Brilliant, driven people with huge potential… whose brands didn’t show it.
They were smart and did really care about delivering great work, but online, it still felt like an old version of them.
Because of that, they missed opportunities, struggled to stand out, and sometimes questioned themselves, because their brand didn’t create trust or differentiation fast enough.
I’ve always been drawn to leaders with a real WHY, people who genuinely care about the impact they make.
So I built Brand With Attitude™ to give them the support and strategy they deserve:
→ A brand that feels genuine
→ A presence that reflects their level
→ A system that makes marketing easier, not louder
What “attitude” means to me
When I say attitude, I don't mean ego or being loud for the sake of it. For me, attitude is about:
Freedom of being
Courage and brave leadership
Power with purpose
Positive impact
I’m allergic to fake branding, copy-paste visuals, manipulation, and anything purely transactional.
Your brand is not a costume you put on to look “professional.” It should feel like you: clear, confident, and aligned with your values.
My non-negotiable in every project?
Authenticity. Always.
How I work
I genuinely believe in the impact of branding, and for this reason I don’t create “pretty assets” and walk away.
I listen. Deeply.
I ask questions.
I connect the dots between who you are, what you do, and how you want to show up.
My clients often tell me: “You really get me. I feel safe, seen, and not like just another client.” That’s intentional.
I blend:
→ Brand strategy
→ Design
→ Psychology and human behaviour
→ And smart systems (including AI)
…to build what I call The Authentic Brand System:
→ Find clarity on your identity, audience, and position
→ Define your blueprint message, visuals, voice and presence aligned
→ Scale with a system tools and AI-supported workflows that keep you
consistent without burning you out or diluting your personality
Human at the core. Intelligent by design.
What is like working with me
Monica is an ideal creative partner: professional, dependable and totally committed. For the Coca-Cola 5by20 initiative she created a full suite of brand assets, from logos and templates to event and digital materials, all on-brief and beautifully crafted. She combines design, psychology and research to create concepts that truly connect with people. I loved working with Monica on creative projects and would happily do it again.
Monica did an amazing job designing our brand. The way she used branding psychology was completely new to us, but it’s exactly what made the brand feel so right. She delivered exactly what we wanted – and more – and we couldn’t be happier with the whole experience.
A few things that I am proud of
→ Supporting my client whose brand and business went on to become globally recognised and awarded Brand of the Year 2025 (UK).
→ Through Coca-Cola’s global 5by20 Programme, I had the privilege of helping many women entrepreneurs bring their brands to life with clarity and confidence.
→ Creating assets for brands like Suzuki and designing for Penguin Publishing, with book covers seen on shelves worldwide.
→ Watching clients move from confusion and hesitation… to clarity, confidence, and bigger opportunities.
Who I am here for
I’m at my best with driven entrepreneurs, consultants, and business owners who:
Believe in their mission and care about people.
Are levelling up and can feel their brand is behind.
Want clarity, confidence, and a marketing approach that actually fits them.
Are ready to invest and make things happen, not just “think about it”.
They’re not looking for a quick logo refresh.
They want alignment, authority, and a brand that finally feels like them.
If you read this and feel, “She is speaking to me”, you’re probably my person.
Ready to step in front of your story?
If you are levelling up and your brand feels behind, let's fix that.
Resources
Book a Brand Fit Call
Blog (coming soon)
Resources (coming soon)
Copyright 2026. Brand With Attitude. All rights reserved.