About Monica

I’m Monica Visca, founder of Brand With Attitude™.

I help ambitious entrepreneurs and consultants build brands that match their level, from identity to message to the way your business shows up in the world... because when you’re doing powerful work, your brand shouldn’t feel aligned and strong.

I have 20+ years in branding and design and I am till obsessed with the craft.

If you want a brand that feels premium, human, and unmistakably you, then you’re in the right place.

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My story

I was born and raised in Italy, surrounded by art, history, and some of the best food in the world, a beautiful place to grow up.

But even with all that around me, I often felt like I didn’t quite fit into the paths that were expected. My choices felt limited, and deep down I always had the sense that there was something more waiting for me: more ideas, more possibilities, more room to grow.

I wanted the freedom to think differently, to express my creativity fully, and to build something meaningful with it something that could make a real impact.

So at 26, I packed my bags and left Italy and moved to the UK. No perfect plan, no English, but just lots of determination and the mindset of “I’ll figure it out.” I started from zero.

It wasn’t "a walk in the park" at all, but discomfort became my training ground and taking risks became normal.

Step by step, I built a life and a career that felt bigger than what I originally believed was possible. It was also the beginning of authenticity for me.
That expreience shaped the way I work today:

I don’t do surface-level branding. I build brands that can hold the next level of you, the version that leads, speaks up, gets visible, and stops trying to “fit in.”

Why I created Brand With Attitude™

Over the past 20+ years, I’ve worked across design, brand strategy, and marketing helping businesses translate what they do into a presence that feels clear, intentional, and high-trust.

So many brilliant, driven people... with huge potential… but their brand didn’t show it. Because of that, they missed opportunities.

I’ve always been drawn to leaders with a real WHY, people who genuinely care about the impact they make. So I built Brand With Attitude™ for them.

To help create:

→ A brand that feels genuine

→ A presence that reflects your level

→ A system that makes marketing easier, not louder

Watch how our client felt after working with us

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Working with me

What I am known for:

Clarity that cuts through the noise

Messaging that sounds like you: clear, confident, premium

Visual presence that matches your pricing and leadership

Who I am the best fit for:

Leaders or Entrepreneurs who are ready for the next level

Done with “pretty branding” that doesn’t convert

Building a reputation, not just posting content

How we work together

Diagnose what’s not landing

Align identity + message + presence

Build a brand system you can scale with

Book a Brand Fit Call

Human at the core. Intelligent by design.

What is like working with me

★ ★ ★ ★ ★

Monica is an ideal creative partner: professional, dependable and totally committed. For the Coca-Cola 5by20 initiative she created a full suite of brand assets, from logos and templates to event and digital materials, all on-brief and beautifully crafted. She combines design, psychology and research to create concepts that truly connect with people. I loved working with Monica on creative projects and would happily do it again.

Angie Foreman

Programme Lead, Coca-Cola 5by20

★ ★ ★ ★ ★

Monica did an amazing job designing our brand. The way she used branding psychology was completely new to us, but it’s exactly what made the brand feel so right. She delivered exactly what we wanted – and more – and we couldn’t be happier with the whole experience.