1. Who we are

This Privacy & Cookie Policy explains how Brand With Attitude™ ("we", "us", "our") collects,uses, and protects your personal information when you visit our website, interact with us online, or use our services.

We are committed to respecting your privacy and protecting your personal information in accordance with applicable privacy laws, including (where relevant) the New Zealand Privacy Act 2020 and the EU/UK General Data Protection Regulation (GDPR). By using our website or working with us, you agree to the collection and use of information in accordance with this Policy.

2. What personal information we collect

We may collect and process the following types of personal information:
- Contact details (such as your name, email address, phone number, city and country)

- Business details (such as your business name, role, industry, website, and social links)

- Service information (information you provide about your brand, goals, and challenges when enquiring or working with us)

- Communication information (emails, messages, feedback, survey responses)

- Payment and billing details (such as invoices, transaction references, and billing address – payment card details are processed directly by our payment providers)

- Technical and usage data (including IP address, browser type, device information, and pages visited on our website, collected via cookies and similar technologies)

You may choose not to provide certain information. However, this may affect our ability to provide some services to you.

3. How we collect your information

We collect personal information in a few ways, including when you:

- Visit our website

- Fill in a contact, enquiry, or booking form

- Book a Brand Fit Call or other consultation

- Download a resource, sign up for a lead magnet, or join our email list

- Purchase a service or product from us

- Interact with us on social media or via email

- Work with us as a client

We may also receive limited information about you from third-party platforms (for example, booking tools or payment providers) when you interact with us through those services.

4. How we use your personal information

We use your personal information to:

- Respond to your enquiries and provide our services

- Book and manage calls, consultations, and projects

- Send you information you request, such as resources, guides, and updates

- Process payments and manage invoices

- Improve our website, content, and client experience

- Send you relevant emails about branding, marketing, events, or services (you can unsubscribe at any time)

- Maintain our business records and comply with legal obligations

We will only use your personal information for the purposes for which it was collected, or for a related purpose that you would reasonably expect.

5. Legal bases for processing (EU/UK GDPR)

Where the GDPR applies, we process your personal information using one or more of the following legal bases:

- Your consent (for example, when you sign up to receive emails or accept non-essential cookies)

- Performance of a contract (for example, when we provide paid services or respond to your request for a consultation)

- Our legitimate interests (for example, to improve our services, manage our business, and communicate with existing clients)

- Compliance with a legal obligation

You can withdraw your consent at any time by contacting us or using the unsubscribe link in our emails.

6. New Zealand and other regions

For users in New Zealand, we handle your personal information in line with the New Zealand Privacy Act 2020 and the Information Privacy Principles (IPPs). For users outside the EU,UK, and New Zealand, we will still process your personal information in accordance with this Privacy Policy and any applicable local laws. However, the specific privacy rights available to you may vary depending on where you live.

7. Who we share your data with

We use trusted third-party service providers to help us run our business and deliver our services. This may include:

- Website and hosting platforms (for example, WordPress, System.io)

- Payment providers (for example, Stripe, PayPal, Apple Pay)

- Email, booking, and customer relationship tools

- Analytics and performance tools (to understand how people use our website)

We only share the personal information these providers need in order to perform their services for us, such as processing your payment, hosting our Site, sending emails you have signed up for, or providing access to protected content or membership areas.

We do not authorise these providers to use your personal information for their own

independent marketing purposes.

We may also disclose your information:

- If required by law, regulation, or legal process

- To protect our rights, safety, or property, or that of others

- In connection with a business reorganisation or transfer, where permitted by law

8. International transfers
Our service providers may be located in other countries. Where your personal information is transferred outside your country, we will take reasonable steps to ensure that appropriate safeguards are in place so that your information continues to be protected in line with this Policy and applicable law.

9. How long we keep your information

We keep personal information only for as long as necessary for the purposes set out in this Policy, and as required by law. The exact retention period depends on the type of information and the reason we collected it. When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

10. Your rights

Depending on where you live, you may have rights in relation to your personal information,including:

- The right to access the personal information we hold about you

- The right to request correction of inaccurate or incomplete information

- The right to request deletion of your personal information (subject to legal and contractual restrictions)

- The right to object to or restrict certain types of processing

- The right to withdraw consent where processing is based on consent

- The right to lodge a complaint with a privacy or data protection authority

To exercise any of these rights, please contact us using the details at the end of this Policy. We may need to verify your identity before responding to your request.

11. Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.

12. Cookie Policy

A cookie is a small file stored on your device by a website. Cookies help the website remember information about your visit and improve your experience. You can choose to be notified each time a cookie is set, or disable cookies entirely in your browser settings.

If you disable cookies, some parts of our website may not function properly

We use the following types of cookies on our website:

1. Functional cookies

These remember the choices you make on our website (such as form details or preferences)

so that your experience is smoother on future visits.

2. Analytics cookies

These help us understand how visitors use our website, for example, which pages are visited, how long people stay, and which links are clicked, so we can improve our content and services.

3. Marketing / performance cookies

These may be used to measure the effectiveness of our marketing (for example, how many people visit the website after clicking on a link in an email or social post), and to show you content that is more relevant to your interests.

4. Third-party cookies

Some cookies are set by third-party services we use on our website, such as embedded videos, analytics tools, payment providers, or social media integrations. These third parties may collect information about your use of our website and other websites. We encourage you to review their own privacy and cookie policies.

Where required by law, we will ask for your consent before using non-essential cookies. You can also control or delete cookies at any time through your browser settings.

13. Links to other websites

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any third-party websites you visit.

14. Changes to this Policy

We may update this Privacy & Cookie Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Policy periodically to stay informed about how we protect your information.

15. Contact us

If you have any questions about this Privacy & Cookie Policy, or would like to exercise your privacy rights, please contact us at:

Brand With Attitude™

Email: [email protected]

Website: www.brandwithattitude.com

If you feel we have not addressed your concern in a satisfactory manner, you also have the right to lodge a complaint with a data protection or privacy authority.

- In New Zealand, this is the Office of the Privacy Commissioner (www.privacy.org.nz).

- In the European Union or United Kingdom, you can contact your local data protection supervisory authority.

This document is provided for general information only and does not constitute legal advice.