Brand Transformation
How Brand With Attitude™ partnered with MDA Business Coaching to transform a DIY visual identity into a premium, cohesive brand ecosystem, powering:
→ 1,900+ Members
→ Global stages
→ Brand of the Year 2025
The starting point
When Michelle and I first met, her brand was pure DIY.
Her coaching was powerful, but visually and strategically the brand wasn’t holding the weight of her vision. The assets were inconsistent and low quality, and her online presence didn’t reflect her leadership, depth or ambition.
She wasn’t looking for a quick tidy-up.
She wanted a brand that truly matched who she was becoming: a leader building a global coaching business and a thriving community.
Rebuilding the brand from the inside out
We started by reviewing everything:
→ Brand identity, colours and visual style
→ Tone of voice
→ Marketing assets and templates
→ Website and core touchpoints
→ Membership branding
→ Presentations and event materials
The goal: create a premium, cohesive brand that feels 100% Michelle: bold, aspirational, grounded in service.
MDA membership platform
We built the MDA membership ecosystem from scratch
→ A private group coaching platform
→ The Limitless free community
→ Branded spaces that feel consistent & intentional at every touchpoint
Plus, ongoing support with:
→ Masterclass design, editing and repurposed assets
→ Funnels, emails, lead magnets and content
→ Social templates and mini-videos
The goal: to make it easier for Michelle to show up with clarity and confidence and impact.
Stepping onto global stages!
We support her as a global speaker:
Designed keynote and presentation decks that match her elevated brand
Created visuals that carry her message clearly on big stages and in virtual events
Ensured her brand feels consistent across slides, events, replays and promotions
Ready to step in front of your story?
If you are levelling up and your brand feels behind, let's fix that.
Resources
Book a Brand Fit Call
Blog (coming soon)
Resources (coming soon)
Copyright 2026. Brand With Attitude. All rights reserved.