Think of A/B testing as your playground! 🎉 You can test almost anything: from email subject lines, funnel headlines, images, call-to-action buttons, or even different colors! The goal is to discover which tiny (or big) tweaks can make your content even more exciting for your audience! Top Tip: Make SMALL, incremental changes.

Look at your analytics and funnels and see where you might be losing leads. Pick an element, from changing the wording on a call to action button, through to differing images that you believe if improved, could sprinkle some extra magic on your results! With One Step Towards you can easily run A/B testing in tandem, so you can easily see what results work best. Just remember to keep one version unchanged whilst you test. This is often called a control funnel.

Give your A/B split testing enough time, so you can gather fab insights! 🧐 A typical A/B test might run for a few weeks, but it really depends on how much traffic you have and how quickly you get enough data to make confident decisions. Ensure each version gets a good amount of views before deciding which one’s the star!

Optimise! 🎉 Dive into the results, see which version (A or B) shone brighter, and explore why. The cool part? Use those learnings to polish up your content and make it even more lovable and effective for your audience! And remember, learning from both the hits and misses is the secret sauce! Once you know what works, you can then continue A/B split testing over other aspects of your funnel. It is a never-ending process of small incremental tweaks to gain even greater ROI (return on investment) from your advertising dollars.