Usage Cost

Understanding Rebilling and Reselling

You Already Have So Much Power at No Extra Cost. One of the biggest advantages of using GoHighLevel is that your account already gives you unlimited access to the things most platforms charge heavily for. You can create:

  • Unlimited websites

  • Unlimited Sales funnels

  • Unlimited Ecommerce Stores

  • Unlimited Blogs

  • Unlimited CRMs & Pipelines

  • Unlimited Workflow & Automation

  • Unlimited Appointment Bookings

  • Unlimited FB & IG Bots

  • Unlimited FB & IG Auto Comments

  • Unlimited leads

  • Unlimited Courses and Memberships

  • Unlimited students

  • A/B split testing

  • And much more

All of these are included in your main subscription — no hidden fees, no surprise charges.

That’s huge value already. But just like how your smartphone gives you access to free apps but charges separately for things like airtime, SMS, or mobile data — some GoHighLevel features also require small, usage-based payments. Those extra payments fall into two simple categories: Reselling and Rebilling.

Let’s break them down so you understand exactly what they mean and why they exist.

1. Reselling – Optional Add-Ons

Reselling covers the premium tools and integrations that aren’t part of your base subscription but can take your business to another level. These are optional — meaning you only pay for them if you decide to use them. Think of them as special upgrades you can attach to your existing account. Examples include:

  • WhatsApp API - $10 per month

  • WordPress - $10 per month

  • Other third-party apps and APIs that add more power to your system.

You’re free to buy them and even resell them to your clients — earning profits while giving them extra functionality.

2. Rebilling – Pay Only for What You Actually Use

Rebilling refers to the usage-based services that depend on real-world activity — such as calls, texts, emails, and AI actions. It’s fair and flexible: you only pay for what you use.

It’s similar to your phone bill — your device is yours, but airtime and data depend on how much you consume.

Here’s a breakdown of how it works:

Phone System Rebilling

  • Make 1,000 Calls - $28

  • Receive 1,000 Minutes of Calls - $17

  • Send 1,000 Messages - $16.6

Stay connected with leads and customers through phone calls and text messages. These small charges keep your communication system running smoothly.

Phone System Rebilling

  • Send 1,000 Emails - $1.35

  • Verify 1,000 Emails - $5

  • Dedicated IP for Emails (Per Month) - $118

Email costs depend on how many emails you send, verify, or choose to send from a dedicated IP for higher deliverability. You’re in control — use as much or as little as you want.

Workflow – Premium Features

  • 1,000 Executions - $20

These are automation processes that go beyond the free daily allowance. Each execution keeps your systems running smartly and automatically.

Domain Purchase

  • Per Domain - $20

Secure custom domains directly from your dashboard — perfect for branding your funnels, sites, or client portals.

AI Features Usage

  • Content AI (Per 1,000 Words) - $0.18

  • Content AI (Per Image) - $0.12

  • Workflow – External AI Models (Per 750,000 Words Input) - $1.2

  • Workflow – External AI Models (Per 750,000 Words Output) - $4.8

  • AI Conversations (Per 1,000 Messages) - $40

  • AI Voice Calls (Per Minute) - $0.26

  • Reviews AI (Per 1,000 Review Responses) - $20

  • Funnel AI (Per Funnel) - $1.98

  • Agent Studio (Per 750,000 Words) - $0.5

AI tools help you generate content, automate responses, and manage workflows intelligently. You’re billed based on how much AI power you use — keeping it flexible and cost-efficient.

WhatsApp Usage

  • Per WhatsApp Usage - $0.148

If you integrate WhatsApp messaging, each message carries a tiny cost — far less than most third-party WhatsApp tools on the market.

The Bigger Picture

You’re not being charged extra for the platform itself — you’re simply paying for what you consume. Your subscription already unlocks everything you need to build, automate, and scale. The small, usage-based fees only come into play when you start using external services like calls, SMS, emails, or AI-powered tools. It’s fair. It’s transparent. And it ensures that you only ever pay for what truly adds value to your business. Because at TotalReach, we believe in giving you freedom without limits — and control without confusion.

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