The Coronation Group Blog

This blog breaks down lifecycle marketing, email, paid social, and conversion strategy - all focused on turning traffic into long-term revenue through education-first systems, not hacks that annoy or burn out potential customers.

Email Marketing: How Top Lifecycle Marketing Teams Get The Most Out Of It

Email Marketing: How Top Lifecycle Marketing Teams Get The Most Out Of It

Ethan Norville
Published on: 10/01/2026

Email marketing plays a large role in lifecycle marketing, but it's one part of the puzzle. Here's how you do email so well (and so profitably) that recipients thank you for it.

Lifecycle and Email marketing
Lifecycle Marketing: Strategy, Stages, Channels, and Systems That Actually Scale

Lifecycle Marketing: Strategy, Stages, Channels, and Systems That Actually Scale

Ethan Norville
Published on: 31/12/2025

Lifecycle marketing explained: stages, strategy, channels, and metrics that drive real LTV. Learn how modern teams build lifecycle systems that scale.

Lifecycle and Email marketing
How To Choose The Right Email Marketing Platform

How To Choose The Right Email Marketing Platform

Ethan Norville
Published on: 28/12/2025

How to choose the right email marketing platform for your brand. A practical breakdown of SME vs enterprise tools, capabilities, pricing, and trade-offs.

Lifecycle and Email marketing
Meta Andromeda Update: What it is, How it Works, and What to Do About It In 2026

Meta Andromeda Update: What it is, How it Works, and What to Do About It In 2026

Ethan Norville
Published on: 27/12/2025

The Meta Andromeda update rewires ad delivery using AI and creative-first ranking. This post explains what’s changed and how brands can win under the new system.

Paid Social