Cookie Policy

Effective Date: March 25, 2026

Fortune Shield Insurance Services, LLC  |  fortuneshield.com  |  (801) 997-8196  |  [email protected]

NPN: 1073776  |  Utah Registered LLC  |  3826 North 4000 West, Morgan, UT 84050

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, measure performance, and enable certain features. Cookies can be “session cookies” (deleted when you close your browser) or “persistent cookies” (stored for a set period of time).

2. Cookies We Use

Strictly Necessary Cookies

These cookies are required for the website to function. They cannot be disabled. They include cookies that enable form submissions, page navigation, and access to secure areas of the site. No personal data is stored by these cookies.

Analytics Cookies (Google Analytics 4)

We use GA4 to collect anonymous data about how visitors use our site, including which pages are visited, how long visitors stay, and how they arrived. This data is aggregated and used to improve our content and user experience. GA4 sets the following cookies:

  • _ga — Distinguishes unique users. Expires after 2 years.

  • ga[ID] — Maintains session state. Expires after 2 years.

  • _gid — Distinguishes users. Expires after 24 hours.

You can opt out of GA4 tracking at: tools.google.com/dlpage/gaoptout

Marketing & Retargeting Cookies (Meta Pixel)

We use the Meta (Facebook) Pixel to measure the performance of our advertising and to enable retargeting — showing ads to people who have previously visited our site. The Pixel sets cookies that track whether you came to our site from a Meta ad and whether you completed a conversion action (such as submitting a form).

  • _fbp — Used by Meta to deliver, measure, and improve ads. Expires after 90 days.

  • _fbc — Stores the click identifier when you arrive from a Meta ad. Expires after 90 days.

You can manage your Meta ad preferences at: facebook.com/ads/preferences

CRM / Functional Cookies (GoHighLevel)

Our CRM platform (GoHighLevel) uses cookies to support form functionality, track your journey through our pages, and manage communication preferences. These cookies enable our contact forms and booking calendar to function correctly.

3. How to Manage Cookies

You can control and delete cookies through your browser settings. Common browser instructions:

  • Google Chrome: Settings > Privacy and Security > Cookies and other site data

  • Safari: Preferences > Privacy > Manage Website Data

  • Firefox: Options > Privacy & Security > Cookies and Site Data

  • Microsoft Edge: Settings > Cookies and site permissions

Please note: disabling certain cookies may affect the functionality of our website, including form submissions and booking features.

You may also opt out of interest-based advertising broadly at: optout.aboutads.info or networkadvertising.org/choices

4. Do Not Track

Some browsers offer a “Do Not Track” signal. Our website does not currently respond to Do Not Track signals. We rely on the opt-out tools described above for users who wish to limit tracking.

5. Updates to This Policy

We may update this Cookie Policy as our use of cookies changes or as required by law. The Effective Date at the top of this page reflects the most recent update.

6. Contact Us

Email: [email protected]

Phone: (801) 997-8196

Education creates confidence. Confidence creates peace.

Fortune Shield is a licensed independent insurance agency. Not all products are available in all states. Eligibility and benefits vary by carrier and state. Enrollment subject to approval. Fortune Shield is not connected with or endorsed by the U.S. government or the federal Medicare program.

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