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The Standard Coaching © 2026

TheHeadcoachEvent.com

Wednesday - Thursday, March 11th - 12th | Charlotte, NC, USA

Build your team. Scale your business. Bonus your team. OR Master Your Mission. Dominate Your Box. Championship Team.

If you’re looking to…

  • Learn the plays, build the skills, and grow with guidance.

  • Leverage specialized playbook built from the industry’s best Owners, CFOs, COO’s, marketers, and payroll experts, without the full-time cost.

  • Scale your Org Chart with GM’s and Manager compensation programs.

  • Buy with group leverage, stop overpaying and losing margins that competitors with scale already enjoy.

The Problem You Already See

If you run a trades business, you already know the truth.

Most teams struggle not because the work isn’t there; but managers are over capacity and your techs aren’t supported to close jobs consistently and your operational costs are crippling growth.

You are juggling:

  • Inconsistent conversions

  • Hesitant techs unsure how to present options

  • Missed revenue due to unclear follow-ups

  • Customers “thinking about it” instead of saying yes

  • Overpaying for services and supplies due to lack of scale.

  • The need for expert CFO/Marketing help that you can’t afford full-time.

What’s missing are repeatable systems your team can trust, and the resources of a large national organization.

Welcome to The Headcoach Event!

What You Get When You Join

Immediate access to:

  • Sales Call Flow Template for technicians

  • Objection Handling & Offer scripts

  • Follow-up and Repeat Revenue Scheduler

  • Sales Performance Scorecard

  • Loom walkthrough showing these plays in real time

  • Introduction to the Group Buying Consortium

  • Access to Fractional CFO & Marketing Services

  • Invite to the Weekly Trades Mastery Lab

  • Live coaching on your current bottlenecks

  • All free.

Why We Give This Away

Most trades teams don’t fail for lack of effort.

They fail from lack of structure and lack of scaled resources.

Once you see the power of even one repeatable trades play, or the savings from one group buying decision, your team gains confidence, conversions increase, and revenue grows.

If you want help implementing the full Trades Mastery system, or accessing our full partner network, we have a path for that; but the training itself is free and complete.

Real Outcomes

  • Conversion rates jump across the board

  • Average ticket pricing increases

  • Techs move from hesitant to confident advisors

  • Owners go from reactive to in control

  • Significant reduction in operational costs through group purchasing

  • Financial clarity provided by fractional CFO services

  • Systems built inside real companies, not theory

Reserve Your Spot in the Free Training

  • Leverage expert help.

  • Secure group buying power.

  • Scale nationally or exit profitably.

About the Event

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